Choosing Between SEO and Social Media Marketing

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Currently, the biggest marketplace is the internet. It is true that are several options available for reaching out to a large audience and immediately converting them into customers.  Search engine optimization and social media marketing are two important aspects of digital campaigns. Each one has its own advantages. However, the volume and speed of their implementation may depend on factors that include the type of your business, the objectives, the target audience, along the budgetary limits. Moreover, there are multiple branches from the core strategies of SEO and SMM. A proper understanding of the two concepts is required to select the best option for your company.

Benefits of SEO

  • Lesser Costs: SEO services do not involve payments for thousands of advertisements or repetitive costs. With just a single upfront cost, the best SEO Company in India can implement strategies to achieve a higher search engine ranking for your website.  Also, your traffic will not decrease once the ad stops. Besides, there are no fixed costs for every SEO campaign. These can be modulated according to your specific business objectives and size of audience.
  • Google Impact: The first thing internet users do when they have a requirement is to search on Google. This major search engine has high credibility in several parts of the world. Hence, if your business is listed in these top results, its reputation will simultaneously increase by a large margin. A common concept is that if a company or business is listed on the top of Google’s search engine results, then it should be a reputed and trusted one.
  • Crossing Competition: Several other businesses, organizations as well as independent professionals are investing on SEO processes in India. Every major company or business is listed in Google search engine results. Is your business visible among them? If not, customers will virtually regard your company as non-existent. The competition is high today, and this will continue for the rest of the year and beyond. It is highly recommended that you contact a provider of SEO services immediately.

Benefits of Social Media Marketing

  • Popularity: Social Media platforms such as LinkedIn, Facebook, Twitter, and Instagram are highly popular among everyone. Social Media Marketing enables your business to be visible 24/7 whether or not customers have the necessity, by generating that demand. Social Media Marketing also enables you to reach out to a target audience based on a special locality, age-group, interest, and gender.
  • Based on Customer Trends: Interests of existing as well as prospective customers are immediately known on social media platforms. The buyer’s mood along with his or her preferences for products/services can be known. Analysis can also be done on the current trends and the types of advertisements that can mostly make impacts. Marketing and advertising strategies can be fine-tuned based on these insights.
  • Word of Mouth: This is the main strength of social media platforms, and several additional benefits can be derived from the same. A digital marketing company cany create a separate page for your brand-name on Facebook and a community can be built around it. It needs to be kept in mind that posts and opinions shared on social media platforms will go viral.

Majestic People Infotech has subject matter expertise in providing services of both search engine optimization and social media strategy. We have provided such solutions to varied industries including retail, manufacturing, education, and tourism among others. Contact us to discuss the unique SEO and social media marketing strategies that we can implement for your business.

Features of the Best E-Commerce Platform

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E-commerce or an electronic commerce platform is also known as an e-commerce website is an online application developed to facilitate buying and selling products and services online.  It is similar to a physical store, but all transactions are conducted online with physical contacts being implemented only in the delivery of products/services to user-specific locations. The further explanation need not be given on e-commerce platforms as the general public of India along with most other parts of the globe are now used to it. Amazon and Flipkart are two prime examples.

But these are what can be called multi-vendor e-commerce websites. That is, several brands post their products/services for sale on the same platform which is managed by a different brand. However, there are other aspects to e-commerce website development. A single brand can develop e-commerce platforms in India or other regions with assistance from a software development company or especially an e-commerce application development company.  The purpose of developing such e-commerce platforms is to make a brand’s whole line of products or services easily available for purchase.

An e-commerce website or an e-commerce store is open 24/7 and can cater to the requirements of a wide audience of customers. The following are some of the core features that need to be present in an e-commerce platform-

  • User Friendly Experiences

An e-commerce website must be easy to navigate.  The template, theme, and navigation are of prime importance.  Visitors should have flawless user experiences in their browsing journey starting from the home page, then to product pages and finally to check-out.  on your website. All items on the e-commerce store must be categorized and tagged. Easy navigation, of course, must translate to all screen sizes and all devices.  That is, an e-commerce platform must be mobile responsive.  This is important as earlier separate applications were developed for the web and mobile. But having a uniformly responsive application will mean lesser costs and will always cater to 60% of the population who browse the internet from their mobile devices.

  • Customized Functionalities

Development of goof e-commerce platforms will use customer data in the process to personalize shopping experiences for site visitors across multiple channels. This can be implemented with the help of Artificial Intelligence. Did you notice Amazon, Flipkart, or any other major e-commerce store recommending products/services you will like? AI tools and big data analysis are used for this purpose. For a broad picture, data is gathered from a customer’s previous visits, sign-in information and source location. Artificial intelligence can enable product recommendations to automatically appear and readjust to users’ preferences.

  • Integration of Payment Gateway

What is the point of an e-commerce store if you can’t be paid for goods and services purchased from it? Hence, a good web application development company in India will ensure that a proper payment gateway is integrated into the website and supports direct bank transfers, credit card payments along with digital wallets such as Google Pay, Pay TM and PhonePe. In addition, checkout, order management, and returns should all be hassle-free. A good eCommerce platform should also allow for order shipping transparency and painless returns, promoting a streamlined customer experience that extends beyond the purchase. 

  • Hosting

This is also equally crucial though it has been mentioned at bottom of the list. An e-commerce platform must always be online along with high performance. That is, all the content and functionalities of an e-commerce website must load within the shortest span of time. A secure and effective hosting provider is required for this. There are different types of hosting services including share hosting and independent hosting.  But it is always recommended to approach an e-commerce development company that supports cloud hosting.

In summary, these are the general aspects of the perfect e-commerce platform. We know this as these are some of the steps that Majestic People Infotech takes in developing an e-commerce platform. We are an experienced web development company in Coimbatore, India. Reach out to us at info@themajesticpeople.com or visit our website at www.majesticpeopleinfotech.com to know more.

Designing a Website for Your Brand

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A brand or rather brand name is a symbol of uniqueness. There may be thousands, if not more of businesses providing the same products and services. Hence, how will a specific brand name be seen in the crowd? Traditionally, a brand name used to be represented or rather promoted through newspapers, television and at times radio networks. However, a brand’s presence, as well as its relevance in today’s digital economy, requires website designing services.

But there are still multiple factors to consider while designing a brand’s website. Every professional organization, as well as individual, operates a website today. So, what makes the website of your brand unique? Moreover, not every website design or web application can complement the unique products and services of a brand. Each business or brand name has its own target audience. For example, designing an online travel portal such as MakeMyTrip.com or Yatra.com would require a web template that is different from social media networks such as Facebook. Considering that difference, here are basic features you need to consider while designing a website or developing an application for your brand-

  • Colour: Selecting a good colour palette is very important in branding. It is not just about creativity. Colour stimulates different kinds of emotions for the visitors of your website. For example, red symbolizes passion, energy, power, and excitement. Green symbolizes nature, environment, profit, money, and health. Which colour does your target audience prefer? Other colours carry different associations and effects. However, you need to be careful while selecting a colour theme for your brand’s website design. Varied cultures, religions and even age groups react differently to the same colour.
  • Structure: The theme and structure of your brand’s website must also be given attention. The placement of your brand’s logo, the positioning of the menus and the presence of media files play crucial factors. The accepted norm when positioning your site’s logo is to put it in the upper left area of the page. The size of the logo is also important. It should not be too small or too big.
  • Emotion: Emotion is another factor to consider while designing your brand’s website. What feelings and emotions do you want people to experience when they visit your site? What sort of things do you want them to associate with your brand? It isn’t enough if your website’s design is based only on the latest trends. A “Human touch” that adds life to your website should be present. Give people what they want. Your website should make them feel that you are one of them.
  • Tone: This refers to the language as well as style of content on your website. It should be modelled on the target audience. If your brand is a friendly and down to earth, and your audience is young, tech savvy people, then informal and fun tone of voice may work well for you. On the other hand, if you are making a website for an investment bank, the tone of voice should reflect that by being much more formal.

These factors will ensure that your brand’s website stands out from the crowd. A lot is being spoken about the technical aspects of developing a website. Why don’t you leave that to us? Majestic People Infotech is an experienced web designing company in India and one of the best web designing companies in Coimbatore. We invite you for discussions on how to develop a unique and cost-effective website for your brand name.