How MPI is Embracing Coronavirus

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Majestic People Infotech (MPI) is a leading website designing and software development company located in Coimbatore, India. We have more than a decade of experience in providing services to various clients from across India and from across the world. Hence, we understand that the magnitude of the crisis which the world is going through now and the impact it has on the lives of people as well as survival of businesses. Being an established IT outsourcing company in India ourselves, MPI also considers the number of commitments we have with clients from various industries. Hence, we need to balance the well-being of our employees and the assurances of project completion we gave to our clients.

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There may be a gradual lifting of the lockdown soon across India and the economy may get back to its feet. But this could take time and the delay could cost hundreds of lakhs if not more. Therefore, Majestic People Infotech has taken several precautionary measures to keep operating while ensuring no harm comes to the health of our employees as well. These are:

Working from Home: All our employees have been working from home and maintaining social outdistancing since the outbreak of Coronavirus also known as Covid-19 in India. Continuous coordination is maintained between different teams as well as various hierarchical levels through our very own communications app which also ensures maximum privacy. Employees operate in normal working hours and keep updating progress in activities with seniors of their respective teams.

Prioritizing: The tasks that need immediate attention will be placed on top of our work schedules. For example, incomplete custom website designing processes or development of unique software applications. These contracts may have been signed earlier and their due dates may be nearing. MPI always fulfils the commitments we made to clients and strives to avoid delays in delivery to whichever extent possible.

Ensuring Security: The recent ransomware attack on an industry giant is a prime example of the importance that system-security has for businesses. MPI understands this perfectly and utilized the most advanced technology such as anti-virus software, firewalls and complex system-authentications to ensure security of all data in our systems. We completely assure the safety of our own as well as information that clients had entrusted us with. This is achieved by using only customized applications that we developed to communicate between employees and by monitoring our systems 24/7 for any malicious entry or unauthorized access.

Social Media Activity: We continue to remain active on social media platforms. There is also a humane side to MPI. In addition to business, we care about the well-being of existing as well as prospective customers. Our team of social media experts thus continuously engage with clients and offer support in any way that is possible. We believe that streams of communications with the public can be of advantage in the future.

These are some of the basic steps that Majestic People Infotech has taken for embracing the onslaught of Coronavirus. This is just a storm which we believe will pass away in due time. We hope everyone of you remains safe and secure until then.

The Necessity to Secure Your Software and Web Presences

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This has always been discussed but the recent ransomware attacks on the client solutions of Cognizant Tech has brought back security of IT operations back to the forefront. Internal Systems of Cognizant fell prey to Maze Ransomware. The attacker could transfer data of certain clients to another server resulting in several service disruptions. If this could happen to an international giant such as Cognizant, imagine the fate of thousands of other firms belonging to various industries? Hence, it is crucial that you immediately take steps to ensure that all your systems, software applications and web presences from any unauthorized access.

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Anti-Virus Installation: Such programmes should be installed in all systems and other devices used for business purposes. It is also highly recommended to have a multi-faceted security solution that employs additional protective technologies such as heuristics, firewalls, behavioural-based threat prevention. The purpose is to identify malicious attempts for accessing data or infiltrating your systems before it is too late. A customized anti-virus solution can be preferred when compared to several on-the-shelf products available.

Employee Training: Your workforce should be trained to identify phishing and other malicious attempts by outsiders. Sessions needs to be conducted for security awareness and to ensure that links as well as attachments in mails from unknown senders are not clicked. The questions that need to be asked by your employees include, “Is the sender known? 2) Is there really a necessity to open that file or go to that link? Phishing is a common entrance vector for ransomware and because most end-users never think twice, it’s extremely successful.

Backup the Data: This is mandatory! Your data should always have an alternate storage. This could be extremely useful in unexpected incidents such as natural disasters or lockdowns as we seen now. Options are many from backing up to cloud providers to local storage devices or even network attached drives. Backups need to be regularly maintained and its security needs to be analysed for ensuring no gaps. With this, you can relax even if there was a sudden loss of data from your main systems.

Patching: It requires assistance from third party software such as Java, Flash, and Adobe. These will undoubtedly prevent many of these types of attacks from even being successful in the first place. However, it needs to be noted that patching is only the “tool”. Subject matter experts and/or experienced IT security teams are needed for the implementation.

Reduced Privileges: Confidential data and access to administrative features on systems should only be provided to senor management and experienced members of your IT team. These could be from your own employees, experts hired on a contract or even from an established IT Security firm in India such as Majestic People Infotech.

It is always wise to take precautions than make amends at a later stage and we can help you here. Majestic People Infotech is an experienced software development and website designing company located in Coimbatore, Tamil Nadu. We develop customized security applications for businesses and also offer training for more awareness on the challenges. Reach out to us for a quick discussion.

Increase Success of Digital Transformation with Mobile Applications

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Digital transformation is now the objective of every business across the United States. The mood everywhere is to sacrifice older habits and adopt to the new business model which is associated with digital transformation. This is not solely about integrating digital solutions into different business departments. Digital transformation focuses on how a business is operated and how it can provide value products/services to the end-consumers. And, a mobile application is the crux of any business digital transformation. This is because mobile has surpassed desktop usage has become the primary method of accessing the internet.

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Majestic People Infotech is mobile application development company located in Coimbatore, India with clients from different parts of the country as well as the world. In this post, we explain how mobile apps can ensure success for the digital transformation of a business or professional organization.

Productivity and Efficiency:

Business systems can be accessed from anywhere and at any time. This could be very useful at times of pandemics such as the recent outbreak of coronavirus. The liberty to move around while completing jobs enable employees to be more productive. People don’t need to sit at their desks to get their job done. Utilizing mobile applications for business management also introduces flexible schedules and remote working options, which are attractive to younger professionals.

Higher Engagement:

Almost everyone in a city or urban area across the country has a mobile phone. It may be of a different size or model; but a mobile phone has become like a necessity today. And this is the easiest way to reach prospective customers as well as maintain the loyalty of existing ones. A custom brand application can be developed with allows consumers to shop from their mobile devices and/or receive updates of the latest products/services.

Coordination:

There can be perfect coordination between employees in an office and employees on the field. An example is between management and field-sales professionals of a firm. Such a mobile app can be used to share updates and track locations of employees. This type of coordination also increases the level of transparency involved in teamwork. By implementing a custom mobile application, businesses can digitally control users, systems, and approvals.

Provision of On-Demand Services:

That’s one of the winning points in a mobile application. The end users can purchase your products or procure your services from anywhere and at any time. This encourages more leads to become your customers and ensures loyalty among existing customers. It may resemble an e-commerce web application but the difference here is that a mobile app does not require the user to be seated in a single place.

Workflow optimization:

Mobile software systems enable team leaders to formalize workflows and analyse the team’s performance with future optimizations in mind. Such tools can be combined with various project management methodologies such as agile or the Scrum framework. Since mobile apps can be equipped with powerful analytics features, it’s easy to identify process bottlenecks or potential roadblocks.

Majestic People Infotech develops several types of mobile applications for companies including enterprise applications, database applications, internal chat apps, mCommerce apps, and more. Reach out to us for a quick discussion on the mobile app solution we can provide your business.

Importance of Database Management

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Expanding businesses also results in increase of record counts and data quantity. These records may include employee records, student information, payroll, accounting, project management, inventory, and other files. But everything has got digitalized now and there is no longer a need to maintain hundreds of files, cabinets and even time in managing them. A database management system (DBMS) solves these issues. It can be defined as a software package that defines, manipulates, retrieves, and manages data in a database. That is, several segments of data from multiple sources are manipulated in a single format and structure. This blog is meant to describe why the development and maintenance of database management systems are important for businesses in India today.

Centralized Systems: All details of an organization’s or business’ operations can be saved in an integrated system. It is maintained and modified from that location only and usually accessed using an internet connection such as a LAN or WAN. Hence it will be easier to coordinate the data making the data very much accurate and consistent.

Better Management of Human Resources: It is common for HR departments of businesses to handle massive amounts of employee data regularly. This could include job applications, new hires, leave requests, attendance tracking, performance analyses, and more. It also ensures that employees have access to payroll documents such as withholding forms and direct deposit information.

Managing Customer Data and Relationships: A customer-oriented database management system builds better relationships between businesses and customers. This is because a centralized system stores and processes everything in transactions such as customer contact details, interaction history and accounts, new prospects, leads, and business opportunities. There also are systems that can run and track marketing campaigns like email newsletters.

Efficient Inventory Tracking: Manual tracking of business inventory through taking stock, phone calls and supervision could be prone to several errors. However, a database management system meant for inventory tracking along with electronic data interchange and barcode scanning can get rid of such risks and minimise lost sales while maximising your opportunities for growth.

Protection of Data: Security remains the foremost issue when it comes to storing confidential business data on traditional paper forms and even office systems. The data could be accessible to many and there may be space for tampering. A concrete database management system resolves such issues by keeping all data in a centralized location and limiting access to the information. You need to be authorized for accessing certain portions of data. For example, an employee cannot access data related to profit and sales.

These are just some of the benefits that developing a database management system can do for your business. Majestic People Infotech is a DBMS development company in Coimbatore, India that can give your business customized solutions. Why not reach out to us for a brief discussion? That is not going to cost you anything and yet you could perhaps find the best solution!

How Mobile Applications Offer Benefits to Different Industries

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Competition is very high in business these days and the recent trend of automation along with dominance of the internet has made it tougher. Technology in many forms is advancing at breath-taking speeds and it is high-time that businesses in India as well as neighbouring regions join the bandwagon. Speaking about technological advancements, the rising popularity of mobile applications and enterprise mobile applications need to be highlighted.

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A mobile application can be defined as a software programme that operates on mobile platforms such as smartphones, androids, tablets, iOS devices, and more. Well, that is already known. The factor that still hasn’t been explored to a great extent is how mobile applications can be beneficial to businesses. Several companies still not feel that mobile applications are necessary in their respective IT investments. The common argument is that they already have websites; then why are mobile applications required? This is a misconception.

“Mobile Applications are completely different and serve other purposes when compared to websites.”

A website is like a digital visiting card while a mobile application is your product. The reason why your business also needs to develop a customized mobile application is simple. Almost every consumer owns a smart-phone or android today. Chat-messenger applications such as WhatsApp and easy access to the internet with digital plans offered by various operators make a person spend most free time in front of his or her smart-phone.

Hence, developing an enterprise mobile application can capture the attention of these prospective-consumers as they continuously use mobile devices. Such mobile applications can be offered free to customers through downloads from online play stores or the company’s website. However, the benefits that mobile applications offer to businesses may vary according to the relevant industry or sector. Here are some of them:

Banking & Finance

These sectors can have several benefits by developing unique business mobile applications. Applications can be developed which will enable customers to do conduct banking transactions or apply for loans from any location and at any time. The easiness along with not needing to visit banks or finance institutions directly will encourage more consumers to the services you offer. Chat APIs can also be integrated with mobile applications. A little bit of AI can also boost the prospects of banking and finance mobile applications. People can pass any query or concern they have from the convenience of mobile phones and get immediate responses.

E-Commerce

There are several e-commerce platforms on the web, but their growth on mobile devices is still limited. E-commerce is simply sharing the products or services that a company offers on the web. Existing customers and prospective ones can place orders on such platforms and have the goods delivered right to their homes. What if one could place orders, purchase or procure services right from their mobile devices? There is a lot of potential in this for business of all sizes and industries in addition to individual professionals. Retail stores, brand-names, lawyers, and medical professionals are just a few examples of those who can increase business by developing e-commerce applications.

Travel & Tourism

Transport operators and tourism agencies can benefit a lot by developing mobile applications that showcase what they uniquely offer. The travel packages offered, the various destinations and feedback of previous clients are just some of the many aspects that companies in this industry can include in a mobile application. Small-to-medium scaled businesses in this industry can also attract huge businesses as travellers just need to use a mobile application to schedule trips.

These are just a few of the many industries or businesses that will receive benefits from mobile applications. We understand this as Majestic People Infotech (MPI) is an experienced mobile application development company in Coimbatore, India. MPI has developed mobile applications as well as cross platform applications for clients from various sectors and regions. We invite you to discuss with us in person, through mail or through phone calls about how we can help your company for developing a mobile application.

Web App Development Trends 2020

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Technology has advanced at a remarkable rate in the past couple of years with the widespread of Big Data Analytics, Artificial Intelligence and Data Science. Yet web development, including the practices of web application development along with web designing remain very popular in various economies. This will continue in 2020; but will have impacts of other technologies, factors of demand and user experience. Majestic People Infotech (MPI) has prepared a list of top web app development trends for 2020 in this blog. We are an experienced web application development company located in Coimbatore, India with over 16 years of experience. Companies in India as well as in other parts of the world such as the Middle East, Eastern Europe, East Asia, Africa, South America and more are welcome to peek at what we have found.

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1.Automated Online Support: A single term for this is “Chatbots”. These are programmed applications that respond to visitors of a website and users of a web application. Chatbots can be defined more easily with this illustrated scenario. “Live chat for websites and web applications is common these days. But they are operated manually by the staff of a company only during working hours. Visitors hence cannot be given 24/7 support. Enter Chatbots! These automated applications can be programmed with pre-defined greetings and responses to the most popular queries. An example for greetings include, “Hi, How can I help you?” Chatbots will be given special identities that resemble humans; can be an illustrated person as well. Automated responses to queries on a company’s products or services can be, “Thank you for asking. You can find details here…” followed by a URL link on the web app where information exists. This is a simple way of engaging customers and converting visitors to leads.

2.Progressive Web Applications: In simple words, this is a web application that works on any browser, responsive to any platform and always remains updated with modern web application trends. Progressive web applications can also work seamlessly on low quality networks and in areas that have limited access to the internet. This could be very useful for businesses to reach remote areas, besides being accessible during times of natural calamities such as floods and earthquakes. Visitors and users of the app can also be kept engaged through features that include push notifications. In addition to these, progressive web applications are delivered through HTTPS thus ensuring maximum security to all content.

3.Pop-Up Messages: This is different from Live Chat functions or chatbots. Such messages may provide immediate lead conversions. Examples include fill-in forms which collect contact details of visitors and also pop-us which enable instant download of brochures. Visitors and prospective clients can be kept engaged in this manner and also their time spent on your web application can be increased. There will be fewer bounce rates. Moreover, no extra software needs to be developed for this purpose. MPI believes that this will be a popular trend in 2020.

4.Voice-Searches: Site-search capabilities are gaining popularity these days. The year 2020 is going to witness an improvisation of this feature with the introduction of voice searches in Indian and other Asian markets. It will similar be to what search engine giant Google has implemented, but this time enabling visitors to easily find required information on your website. Artificial Intelligence has to be integrated in a web application for this purpose along with recognition of major languages in the world. Users of a web application can then find whatever they want by just speaking into the mike in their native tongues! There sure are web applications with this feature. But the count will increase by huge margins in 2020.

5.Cyber Security: There have been several reported cases globally of data breaches, cyber threats, website manipulation, and data theft. Hence, though it has been mentioned last; cyber security will be one of the most prominent features in web application development for 2020. More businesses and enterprises will approach IT security companies in India to develop data protection systems to combat hacking, along with harm to equipment, software or electronic data.

In conclusion, these were just some of primary predictions for web app development trends in the coming year. The IoT (Internet of Things) will also play a major role. MPI has experience in developing modern web applications for giant clients in India as well as in the United States. Reach out to us to develop high-quality web applications for your business.

Advantages of Outsourcing Healthcare IT services to India

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The Healthcare Industry is thriving everywhere. It is perhaps the only industry which has never been affected by recessions and/or political events. Medical service providers, medical equipment manufactures and medical insurance providers are some of the companies thriving in this sector. Hospitals, manufacturers of medicines and pharmacy chains are a few examples. But do these companies have the time or resources to look after their IT operations? Such operations can refer to creating web presences, managing databases, developing software applications, defining brand identities on social media, and more. For a healthcare institution to meet these objectives, it is recommended to outsource these activities to an IT company in India. The advantages are:

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Lower Operating Costs: For healthcare providers in the United States, Europe and Australia, outsourcing healthcare IT processes to India will be save a lot of money considering the comparatively lower wages in India. Yet the presence of top-notch IT service providers in India ensures the maintenance of maximum quality at these lesser rates. Healthcare firms can reduce operational costs such as Infrastructure, technology, management, HR, power, rentals, and utilities by a large extent.

Faster Completion of Work with High Quality: By outsourcing IT services to India, the healthcare firm can concentrate on its core activities. This will save a lot of time, will ensure that IT services are competed as per schedule and yet retain maximum quality. The adherence to highest standards of quality is one of the biggest advantages in outsourcing IT related healthcare services. Indian companies that specialize in outsourcing have separate teams exclusively for that purpose. These teams will include experienced developers/designers, researchers, quality analysts, and project managers who will ensure that the work is completed as per approved schedules and there are completely no errors.

Delivery of Services Whenever Required: Peak hours and/or national holidays of workers in a healthcare institution will surely impact the time that could be assigned for IT operations. Yet an IT process outsourcing company in India can complete any amount of work in any time zone. Such companies have unique teams to work in different shifts that fulfil the IT process outsourcing requirements of clients from anywhere across the globe are fulfilled.

Sudden Requirements: There may be one-time or specific project based requirements for IT services. Examples include designing or redesigning the official website, promoting a particular event on social media and/or developing a software application for a particular purpose. It will not be possible to hire a full-time team just for these purposes. The wiser option will be to outsource these activities to professional IT firm in India.

Access to Advanced Technology: Technology is advancing everywhere and it has also advanced in the healthcare industry. But the domain of healthcare and/or medical organizations is completely different from Information technology. Such organizations may not be aware or have resources that recognize advances in web designing, software development and social media campaigning among others. This again underlines the need for outsourcing IT processes to experienced Indian companies. They will have access as well as expertise in all advancements of software, Data Engineering and Artificial Intelligence.

We hope this post has clearly outlined why healthcare firms such as you need to outsource IT related activities. Majestic People Infotech (MPI) is an experienced website design and software development company located in India. We have several years of experience in providing services to clients from across the globe. MPI also specializes in digital marketing, search engine optimization, database management, data engineering, machine learning, and artificial intelligence. Reach out to us to discuss your unique outsourcing requirements.

Why is Outsourcing Needed for Your Business?

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Outsourcing here refers to technological expertise that could cover designing websites, developing software applications, providing search engine optimization as well as digital marketing services, and more. Your business may be operating in a different sector and would not have the time or the funding to invest in full-time technical resources. And, the need to outsource software development may only be for a particular project. It may not make any sense to recruit a full-time team of technological experts just for that project.

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Hence, the alternative option is to procure the business process outsourcing services of a company like Majestic People Infotech. With outsourcing, you can get the benefits of:

Lesser Costs: This is the foremost advantage in outsourcing your technical business processes. You will not need to permanently hire qualified employees just for the same of a temporary requirement. The cost of recruiting employees (full time or part time) could also be much higher in your region when compared to a marketplace for IT outsourcing such as India. When you outsource software development or website designing projects to India, you will only have to pay a mutually agreed amount per hour or per day in which work is done for your project and not hefty salaries per month.

Experienced Professionals: It is very difficult to find experienced professionals these days to work for a single project. Moreover, the process of seeking skilled resources and verifying their qualifications can be lengthy. This delay in finding resources will not be suitable for immediate projects or immediate technological requirements. But this can be solved by outsourcing your project to experienced professionals who know what they are doing.

Focus on Core Business: As mentioned, technology may not be your main line of business. However, a sudden requirement to design a website or develop a custom software application for your business could demand a lot of your time which otherwise could have been used to increase the productivity of your core business. Business Process Outsourcing is the perfect remedy for this as all the technological work can be outsourced to another company, while you focus on your core objectives. A manager will be present to supervise progress of the project and give you regular updates. This will be a winner for you on all counts.

Majestic People Infotech (MPI) is an experienced software development and web designing company in India. We specialize in meeting all the technological outsourcing requirements of businesses located in the United States, Europe, Middle East, Malaysia, Singapore, China, South Africa, Australia, and more. Maximum client satisfaction has been achieved in all our outsourcing projects because of the client-focused approach our experienced team undertakes in every project. The advantages of outsourcing software development, web designing, search engine optimization and digital marketing process to MPI are:

Experience: We have a qualified team of developers, designers, analysts, and consultants who have delivered optimal solutions to clients from all across the world.

Technical Expertise: Our team remains updated with the latest advancements in technology including the latest wireframes as well as the latest versions of popular content management systems such as Drupal, WordPress and Sitefnity.

Client-Focus: We maintain continuous engagement with clients throughout the project with our client-focused approach. Strategies are customized to meet the unique requirements of every client and relevant solutions are delivered for the same.

Flexibility: We offer the flexibility of working on your preferred time zone. Also, our outsourcing services are offered on project-basis as well as on the basis of months, weeks, days, and hours.

Why should Companies Outsource to India?

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It is common to see several business organizations outsource their IT processes for varied reasons. Procedures such as software development, web designing, search engine optimization, digital marketing, and other functions are outsourced in-order to reduce expenses. The absence of skilled resources and lack of technical knowledge among local-staff may also be reasons for this outsourcing. This post describes the benefits such companies will get when outsourcing their work to experienced companies in India. It explains the advantages Indian software development companies and Indian web designing companies provide for immediate requirements in a project.

Why should Companies

Lower operational and labor costs: The primary reasons of why companies should outsource IT projects to India are lower operational and labor costs. This feature doesn’t require a detailed explanation as it is obviously visible. Difference in currency values, standards of living and minimum wages are drastic when comparing India with regions such as the Europe, the Middle East, Australia, and others. Hence, businesses as well as enterprises in such regions have to invest much lesser on working environments and employees while outsourcing projects to India.

Focus on Core Activities: This advantage is often overlooked. Businesses can outsource their IT requirements while they focus on their core activities. For example, a construction company in the Middle East or an educational institution may have an immediate web designing or software development requirement. By outsourcing the process, the business need not hire full-time employees. Besides, the project can be completely handled by a business process outsourcing centre in India while the business concentrates on its core activities.

Gain access to resources: A company may not have its own IT staffing resources. Moreover, it is almost impossible for a non-IT company to have experienced personnel to have the most advanced technological qualifications. However this can be resolved by outsourcing the process to India as the region has an immense pool of skilled and qualified subject matter experts. Outsourcing will help these businesses get maximum returns on investment.

Speedy Completion: Outsourcing IT process is the most productive option for completion of immediate projects and/or meeting sudden requirements. There are several business-process outsourcing companies in India that feature qualified teams solely for this purpose. Once project is assigned to a team, it will not work on any other. Hence, clients outsourcing their projects to India can be assured of swift completion at lesser costs while maintaining maximum quality.

Flexible Options: Web and software development centres in India provide flexible options in timing, pricing and allocation of resources. Packages are offered on an annual basis/specific time period, per project and per resource among others. Hence a business interested in outsourcing can select the most appropriate one. In addition, the personnel in India can serve as a constant offshore team to meet technological objectives whenever required. These activities are done in the time zone preferred by clients. India is today very well developed and also provides with the latest tech in the telecom, ISP and cellular technology. This makes India more preferred for outsourcing software businesses.

In conclusion, there are highly equipped and experienced software solutions companies in India that provide high quality product and services at very reasonable prices. Majestic People Infotech (MPI) is one such well experienced Information Technology firm in Coimbatore. Drop us a mail or give us a call to discuss the possibilities of us being your technological outsourcing partner.

Boosting Online Reputation and ROI in 2020

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The economy of India and neighbouring regions has been digitized a lot in the past couple of years. Everything or rather every business exists on the web. This can in the form of websites or web applications and other software. However the competition is immense. As mentioned, every business, organization or professional has a presence on the web. Hence customers have many choices. Why should a customer choose the products or services of a business over others? The key performance indicator for this is online reputation. Every modern customer or client is connected to the internet and it is the biggest marketplace.

Boosting Online Reputation

This blog discusses methods to boost your company’s online reputation as well as the returns on investment for the upcoming year.

The Design and User Experience: A website or web application is your digital visiting card/brochure. It is the first view that prospective customers will have of your products or services. Hence it needs to be visually appealing, possess a good navigational structure as well provide good User experience. These terms sound familiar and repetitive? Well, you still have to check them as trends and customer preferences change often, but your website doesn’t. Hence, your website may need redesigning and/or your online application may require enhancements for continuing to impress customers.

Social Media Strategies: Your business or enterprise should have valid profiles on all social media platforms such as Facebook and LinkedIn in addition to video streaming sites such as YouTube. Every internet user and many prospective customers spend their browsing time mostly on social media websites. Hence, you need to have an official page for your business that shares regular posts and continues to engage with all profile visitors. Professional relationships can be forged with strangers who have chances of become genuine leads and of consequently getting converted into sales.

Blogs/Newsletters: These are two of the easiest as well as most popular methods of bringing more traffic to your website as well as maintaining the interest of existing website visitors. Blogs or periodic newsletters are similar to digital salesmen who converse with existing and prospective customers. The only difference is that these conversations will be in the form of texts in contrast to voices. And, these can be the unique selling points of your website and/or digital presence. That is, they can convince website visitors to engage with your business and not move to the websites of competitors. Moreover, these blogs and newsletters can revolve around current trends or requirements though the core subject will be of the products/services you provide. This is indirectly the most cost-effective method of advertising.

Search Engine Optimization: A lot has been spoken and written about this concept. Want a simple one-line definition? Search Engine Optimization is using good descriptions of your website/application/products or services on search engines to convince internet users to pay visits. You may have eye-appealing website great content and attractive products/services. But how will the audience know about it? For a response, consider the first thing any consumer of today does when he or she requires finding a product or service matching their requirements in a locality. The consumer searches the internet! And, this consumer will most possibly choose any of the websites that come on the first page of the search results. Search Engine Optimization helps your website get there.

Online Reviews: This is the general mindset of Indian consumers. He or she purchases the latest washing machine or goes for the services of a software application development company in India based on what other people have to say. That is the reviews! Hence, your business should facilitate people to leave reviews on your website, social media platforms as well as through streaming videos. Let others give good reasons why your business should be given an opportunity. However, such reviews should be filtered and only productive ones should be shared with the public.

Customer Support: Customers or perhaps every person enjoys interacting with a person who listens rather than only speak. Similarly, you need to deliver prompt responses to queries from your existing customers or prospective ones who interact with features on your website. This can in the form of live-chat applications or proper call-to-action functionalities on a website. Website visitors should feel that they are interacting with a live person and not a machine. Comments or reviews left by web-visitors should be given prompt responses that are not delayed by more than a day.

These points sound valid, don’t they? Majestic People Infotech is a website designing and software development company in Coimbatore, India that can give you more customized solutions that are unique to your business. Mail us, call us or visit our office; the mode of communication is your choice.