Types of Business Mobile Applications

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The best marketing strategy is reaching out to customers in the places they reside or places they visit the most. Today ironically, people spend most of their time on mobile phones and other similar hand-held devices.  And this is what we suggest that businesses must focus on- mobile application platforms. Trends are changing every year and competition is getting fiercer than before. For being ahead of this competition, businesses need to get help from mobile app development companies. The types of mobile applications that such companies can give include-

  • Customized Mobile Applications:  This can be of a unique concept developed for a particular business, a specific product or service that it offers, or simply a mobile representation of the entire business.  Only the features, functions, and theme relevant to a business will be included in the app. These apps also enable sending personalized messages and updates related to your products or services in real time.
  • Internet of Things (IoT):  Modern Indian users require technology to give them daily life solutions and not remain pieces of luxury. Hence, IoT devices such as smart apps are gaining popularity. Smart mobile apps give a user control over almost any electronic or lock-system in his or her house. Business needs to harvest returns from this trend. For example, a television manufacturer can develop smart apps to give its consumers more control over the devices.
  • Cybersecurity: Business property needs to be kept safe; both in real life and in cyberspace. There are increasing number of reports of hackers and malicious elements attacking digital properties of businesses across the world. The best solution for these is the development of mobile threat defence applications which can be used for corporate purposes.
  • Mobile Apps with Chatbots: Chatbots can be defined as messenger apps that greet visitors to a website or allow members of a web portal to chat between themselves. These chatbots can be integrated in mobile apps as well. Then, they help businesses to directly interact with their consumers. The latest products released, or information of services provided by a business can be shared by a business with its customers through these chatbot apps.
  • Mobile Payment Integration: It has already been ascertained that mobile phones are in the hands of every modern Indian consumer. Hence, every customer will find it more convenient to pay for a business’ goods or services right from a mobile device. Moreover, internet shopping is currently transacted more from mobile devices. This is the platform that most internet consumers prefer for purchases. Businesses should explore this trend to make their processes swifter and easier.
  • Cloud-Based Technology: Cloud technology presents several benefits such as – streamlining the operations, reduction in equipment along with hosting cost, enhanced storage capability, and increased productivity. Mobile apps and their data can be developed on cloud so that their use will not be limited to specific devices such as in the case of native apps.

Majestic People Infotech continuously updates its approach with the latest trends. We are an experienced mobile app development company in Coimbatore, India. Does your business have any requirements to develop mobile apps? Or do you want to know which app will be suitable for your business and what will exactly be its benefits? Contact us and we will be glad to discuss those aspects with you.

Choosing Between SEO and Social Media Marketing

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Currently, the biggest marketplace is the internet. It is true that are several options available for reaching out to a large audience and immediately converting them into customers.  Search engine optimization and social media marketing are two important aspects of digital campaigns. Each one has its own advantages. However, the volume and speed of their implementation may depend on factors that include the type of your business, the objectives, the target audience, along the budgetary limits. Moreover, there are multiple branches from the core strategies of SEO and SMM. A proper understanding of the two concepts is required to select the best option for your company.

Benefits of SEO

  • Lesser Costs: SEO services do not involve payments for thousands of advertisements or repetitive costs. With just a single upfront cost, the best SEO Company in India can implement strategies to achieve a higher search engine ranking for your website.  Also, your traffic will not decrease once the ad stops. Besides, there are no fixed costs for every SEO campaign. These can be modulated according to your specific business objectives and size of audience.
  • Google Impact: The first thing internet users do when they have a requirement is to search on Google. This major search engine has high credibility in several parts of the world. Hence, if your business is listed in these top results, its reputation will simultaneously increase by a large margin. A common concept is that if a company or business is listed on the top of Google’s search engine results, then it should be a reputed and trusted one.
  • Crossing Competition: Several other businesses, organizations as well as independent professionals are investing on SEO processes in India. Every major company or business is listed in Google search engine results. Is your business visible among them? If not, customers will virtually regard your company as non-existent. The competition is high today, and this will continue for the rest of the year and beyond. It is highly recommended that you contact a provider of SEO services immediately.

Benefits of Social Media Marketing

  • Popularity: Social Media platforms such as LinkedIn, Facebook, Twitter, and Instagram are highly popular among everyone. Social Media Marketing enables your business to be visible 24/7 whether or not customers have the necessity, by generating that demand. Social Media Marketing also enables you to reach out to a target audience based on a special locality, age-group, interest, and gender.
  • Based on Customer Trends: Interests of existing as well as prospective customers are immediately known on social media platforms. The buyer’s mood along with his or her preferences for products/services can be known. Analysis can also be done on the current trends and the types of advertisements that can mostly make impacts. Marketing and advertising strategies can be fine-tuned based on these insights.
  • Word of Mouth: This is the main strength of social media platforms, and several additional benefits can be derived from the same. A digital marketing company cany create a separate page for your brand-name on Facebook and a community can be built around it. It needs to be kept in mind that posts and opinions shared on social media platforms will go viral.

Majestic People Infotech has subject matter expertise in providing services of both search engine optimization and social media strategy. We have provided such solutions to varied industries including retail, manufacturing, education, and tourism among others. Contact us to discuss the unique SEO and social media marketing strategies that we can implement for your business.

Features of the Best E-Commerce Platform

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E-commerce or an electronic commerce platform is also known as an e-commerce website is an online application developed to facilitate buying and selling products and services online.  It is similar to a physical store, but all transactions are conducted online with physical contacts being implemented only in the delivery of products/services to user-specific locations. The further explanation need not be given on e-commerce platforms as the general public of India along with most other parts of the globe are now used to it. Amazon and Flipkart are two prime examples.

But these are what can be called multi-vendor e-commerce websites. That is, several brands post their products/services for sale on the same platform which is managed by a different brand. However, there are other aspects to e-commerce website development. A single brand can develop e-commerce platforms in India or other regions with assistance from a software development company or especially an e-commerce application development company.  The purpose of developing such e-commerce platforms is to make a brand’s whole line of products or services easily available for purchase.

An e-commerce website or an e-commerce store is open 24/7 and can cater to the requirements of a wide audience of customers. The following are some of the core features that need to be present in an e-commerce platform-

  • User Friendly Experiences

An e-commerce website must be easy to navigate.  The template, theme, and navigation are of prime importance.  Visitors should have flawless user experiences in their browsing journey starting from the home page, then to product pages and finally to check-out.  on your website. All items on the e-commerce store must be categorized and tagged. Easy navigation, of course, must translate to all screen sizes and all devices.  That is, an e-commerce platform must be mobile responsive.  This is important as earlier separate applications were developed for the web and mobile. But having a uniformly responsive application will mean lesser costs and will always cater to 60% of the population who browse the internet from their mobile devices.

  • Customized Functionalities

Development of goof e-commerce platforms will use customer data in the process to personalize shopping experiences for site visitors across multiple channels. This can be implemented with the help of Artificial Intelligence. Did you notice Amazon, Flipkart, or any other major e-commerce store recommending products/services you will like? AI tools and big data analysis are used for this purpose. For a broad picture, data is gathered from a customer’s previous visits, sign-in information and source location. Artificial intelligence can enable product recommendations to automatically appear and readjust to users’ preferences.

  • Integration of Payment Gateway

What is the point of an e-commerce store if you can’t be paid for goods and services purchased from it? Hence, a good web application development company in India will ensure that a proper payment gateway is integrated into the website and supports direct bank transfers, credit card payments along with digital wallets such as Google Pay, Pay TM and PhonePe. In addition, checkout, order management, and returns should all be hassle-free. A good eCommerce platform should also allow for order shipping transparency and painless returns, promoting a streamlined customer experience that extends beyond the purchase. 

  • Hosting

This is also equally crucial though it has been mentioned at bottom of the list. An e-commerce platform must always be online along with high performance. That is, all the content and functionalities of an e-commerce website must load within the shortest span of time. A secure and effective hosting provider is required for this. There are different types of hosting services including share hosting and independent hosting.  But it is always recommended to approach an e-commerce development company that supports cloud hosting.

In summary, these are the general aspects of the perfect e-commerce platform. We know this as these are some of the steps that Majestic People Infotech takes in developing an e-commerce platform. We are an experienced web development company in Coimbatore, India. Reach out to us at info@themajesticpeople.com or visit our website at www.majesticpeopleinfotech.com to know more.

Designing a Website for Your Brand

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A brand or rather brand name is a symbol of uniqueness. There may be thousands, if not more of businesses providing the same products and services. Hence, how will a specific brand name be seen in the crowd? Traditionally, a brand name used to be represented or rather promoted through newspapers, television and at times radio networks. However, a brand’s presence, as well as its relevance in today’s digital economy, requires website designing services.

But there are still multiple factors to consider while designing a brand’s website. Every professional organization, as well as individual, operates a website today. So, what makes the website of your brand unique? Moreover, not every website design or web application can complement the unique products and services of a brand. Each business or brand name has its own target audience. For example, designing an online travel portal such as MakeMyTrip.com or Yatra.com would require a web template that is different from social media networks such as Facebook. Considering that difference, here are basic features you need to consider while designing a website or developing an application for your brand-

  • Colour: Selecting a good colour palette is very important in branding. It is not just about creativity. Colour stimulates different kinds of emotions for the visitors of your website. For example, red symbolizes passion, energy, power, and excitement. Green symbolizes nature, environment, profit, money, and health. Which colour does your target audience prefer? Other colours carry different associations and effects. However, you need to be careful while selecting a colour theme for your brand’s website design. Varied cultures, religions and even age groups react differently to the same colour.
  • Structure: The theme and structure of your brand’s website must also be given attention. The placement of your brand’s logo, the positioning of the menus and the presence of media files play crucial factors. The accepted norm when positioning your site’s logo is to put it in the upper left area of the page. The size of the logo is also important. It should not be too small or too big.
  • Emotion: Emotion is another factor to consider while designing your brand’s website. What feelings and emotions do you want people to experience when they visit your site? What sort of things do you want them to associate with your brand? It isn’t enough if your website’s design is based only on the latest trends. A “Human touch” that adds life to your website should be present. Give people what they want. Your website should make them feel that you are one of them.
  • Tone: This refers to the language as well as style of content on your website. It should be modelled on the target audience. If your brand is a friendly and down to earth, and your audience is young, tech savvy people, then informal and fun tone of voice may work well for you. On the other hand, if you are making a website for an investment bank, the tone of voice should reflect that by being much more formal.

These factors will ensure that your brand’s website stands out from the crowd. A lot is being spoken about the technical aspects of developing a website. Why don’t you leave that to us? Majestic People Infotech is an experienced web designing company in India and one of the best web designing companies in Coimbatore. We invite you for discussions on how to develop a unique and cost-effective website for your brand name.

Develop a Business Software Application

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You may be running a medium-size organization or a big corporation. But do you have a custom software application for your line of business? But wait! You must understand the meaning of a software application to understand its relevance. A software application can be defined as a window for prospective customers to your business, right from their respective mobile phones or computers.

For a simpler explanation- a customized software solution is your digital sales agent who remains with your customers 24/7!

Types of Software Applications

Everything you use on a computer, an android phone or a tablet device is a software application. This could include anything from interfaces, messaging services and payment gateways, to database applications as well as e-commerce applications. For example, the browser you use to connect to the internet is a software application and even the popular social media portal named Facebook is a software application.

But these are separate brand names. That is, you are using software applications of brands outside your own company. Yet it is highly recommended to have your customized software application which carries your brand name. This can be for your entire business or for specific departments.  For example, you could develop an e-commerce application, database management system, IoT application, mobile application, and more. Or you could develop separate applications to calculate sales, to record attendance of employees and internal communications platform. These are just a few examples, and the possibilities are endless.

The Advantages Of Customized Software Applications

1. The foremost important benefit of custom application development is that it is tailor-made by a custom software application development company to suit the exact needs of your business. It will not be any general application. You own it and can customize it to highlight the identity of your own brand name.

2. A strong advantage of customized software developments is that they provide complete security to your business from external threats. In fact, several businesses fall prey to hacking attempts owing to the vulnerabilities in commonly-used software. On the other hand, Customized software applications show very less chances of being attacked, as a lot more complexities will be involved in order to breach the system.

3. Custom application development is capable of operating with the software packages that are already operated by your business. This cannot be said of several outside software packages that may hamper errors while interacting with the existing infrastructures of your business. For example, your business may require the use of certain languages, colors and image sizes, which an externally licensed software application will not support.

4. With custom application development, your software is maintained for as long as you require it to be. In contrast, with external software applications, your business is at the mercy of the brand name it belongs to. What if they fall into some legal trouble or face bankruptcy? The app will disappear and your business profits will sink down the drain! This is more the reason, why you should have your own software application developed.

6. Custom business software assists in the reduction of hardware acquisition costs. On the other hand, licensed software packages require the investment on extra hardware by their side, for effective functioning. Custom software developing companies will fine-tune your program to suit both the vendor of your hardware as well as your hardware’s capabilities. This ultimately helps your business save money, as you will not need to purchase unnecessary additional hardware.

Majestic People InfoTech (MPI) located in Coimbatore, India is an experienced developer of customized software applications. We understand your business concept as well as its objective to lay the framework in developing a customized software application. MPI invites you for a transparent discussion so that we can help your business literally venture into the hands of every customer.

Benefits of an Offshore Software Development Center

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Software development can be of three categories- Desktop, web, and/or mobile. This has become a necessity for multiple companies, organizations, and government agencies across the globe. But companies do not always have the capacity and human resources to carry out large-scale projects.   

An example is when a software development company/department does not have the required resources or is not willing to invest complete time/funds on a project. These among other reasons would require software development outsourcing to experienced companies. Yet, there could be complications in choosing between an onsite and an offshore software development company. Trust comes first. Also, how would you know if the offshore development center has adequate expertise and experience? 

For this, it is necessary to recognize that an offshore software development center is an extension of an onsite development company or a completely different third party that takes care of all stages of the software development life cycle. Services could include even portions like the development stage, enhancement, testing, and/or quality assurance. There are highly qualified software development companies in India and nearby regions. This post is meant to explore some of the many benefits of choosing the services of an offshore software development company.

  • Lesser Costs 

This is the core advantage as mentioned earlier. Overseas development centers will be cost-effective owing to variations in currency rates. Moreover, a business does not have to make investments in infrastructure, technology as well as staff resources. For example, constant salaries need not be paid to full-time onsite resources. Everything will be handled by the offshore development team and the total costs will be only a fraction or less than what could be incurred from in-house cost.

  • Round-the-Clock Services 

An onsite company in the U.S., Canada, Europe, and Australia among others can handle their core line of business or business development activities such as promotion and client coordination in their office timings. Offshore centers will take care of the major tasks of development, configuration, and testing in their respective timelines. This ensures 24 hours work on a software development project and faster completion with a 100% focus on quality.

  • Team Scaling 

You can select the exact team required, specific members of a team, or the whole offshore development center for your requirements. Outsourcing software development activities gives the advantage of flexibility. That is, pay only for the services or technical expertise required. For example, a few offshore developers can be hired for a specific software enhancement project. Team size can be ramped up or down based on requirements.

  • No Need of Training 

An offshore development team will feature highly experienced and qualified developers. Hence no additional time will be required to be invested in training staff. You can be assured of maximum efficiency and product quality.

Offshore software development involves a combination of modern technology and cost-effectiveness with timely project implementation.  Majestic People Infotech is an experienced software development company in India. We have provided offshore services that include but are not limited to, 

  • Custom software development
  • Software Maintenance & Enhancement
  • Software Testing
  • Web design and development
  • Mobile application development
  • Data Warehousing
  • Big Data Analytics
  • And more

Reach out to us for a quick discussion on why we can be considered as your preferred offshore software development partner.

How to Hire PHP Developers?

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PHP is a general-purpose scripting language best suited for web development. Interestingly, PHP is one of the most popular server-side scripting languages that is widely used for creating websites and web applications.  PHP can speed up web development processes, automate tasks, enhance security, and work efficiently with databases. There are many more advantages, for which you need to hire a PHP development company or a team of PHP developers. This could be a complex process as there are several PHP-development companies in India along with a number of skilled PHP developers. But Majestic People Infotech makes the search easier for you with this post as we are an accomplished web development company in India with experienced PHP developers who can deliver results even beyond expectations.

Process of Hiring PHP Developers

  • Experience- First analyze if the PHP candidates or the PHP development company has enough experience in developing websites along with applications using the PHP language. This must be the first deciding factor as experience could translate into higher accuracy in the scripting stage.
  • Qualification- Check if the PHP developer or the PHP development company has the required expertise in PHP along with knowledge of Ajax, jQuery, and MySQL. Knowledge of Content Management Systems such as WordPress and Drupal which are vital for developing new themes, plugins along with codes in the CMS.
  • Reputation- You can examine what other clients have to say. What are the companies that hired these PHP developers? What was their feedback? Do the developers or the PHP development company in question have a good reputation? Such queries can help you in the initial steps of identifying the most qualified PHP developers. 

Working Models of PHP Developers 

  • Contract/Project Based- A PHP developer or a team of developers can be hired on the basis of contracts and/or specific projects. That is, an experienced web development company can provide developers on the basis of a contract or project. These developers can work at your place or offshore. 
  • Outsourcing– The PHP programming process or the entire web development process can be outsourced to an experienced company. In this way, your internal team can take care of other processes while the PHP development process is outsourced. 
  • Company Based- All processes will be handled by a web development company in addition to PHP programming. These can include design, framework, quality analysis, and more.

These points give a comprehensive outlook on the methods of hiring a PHP development/web development company. Majestic People Infotech features highly experienced and qualified PHP developers with high-performance ratings from clients. Reach out to us for further discussions on your PHP developer requirements.

Offshore Database Administration & Maintenance Services

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Data is the crux of every company or business. This includes information on systems, files, employee records, social media, external ads, and much more. Hence, the services of a professional database administration company are required to derive value from these large amounts of data. Majestic People Infotech(MPI) is an experienced database maintenance company in Coimbatore, India, and has provided database administration services to clients from multiple regions.

Our team implements the DBA expertise, services and strategies required for your company to use all data productively as well as efficiently. We enable access only for authorized users to a client’s official databases and systems. DBAs work closely with information systems managers to customize database solutions for corporate needs.

Remote DBA services that we provide include,

  • Active database maintenance with 24/7 monitoring
  • Deriving maximum potential from your existing database and infrastructure investments.
  • Reduction in critical incidents with enhanced system performance.
  • Improved employee retention by providing top cover for their existing technical staff and DBA
  • Cloud Hosting of Databases

Technologies We have Expertise In 

  • Microsoft SQL Server
  • MongoDB
  • Oracle
  • IBM
  • Access
  • MySQL

MPI employs a 24×7 offshore staffing model to provide comprehensive DBA administration support whenever required.  Our services also include database support, a one-time small upgrade, or a major migration to the cloud. We have the advantages of reliability and exceptional service as MPI is an offshore DBA center for clients from different regions including the United States. MPI provides an expansive list of services options offer every customer the database technologies and administration services and support they need.   

We also employ professionals who provide dedicated on-site and remote DBA services for clients. With our specialized expertise and additional DBA capacity, we offer unique database staffing solutions with a delivery design that aligns with the business needs of an enterprise.

We have a comprehensive network of DBA’s and our extensive DBA recruitment process involving thorough technical vetting ensures that our clients receive the best candidate. Our round-the-clock database support team has additional troubleshooting and escalation capabilities enabling to provide instant resolution of any concern.

MPI’s advantages include immense experience in the field, exposure to international clients, focus on quality along with cost effectiveness, and a professional team of subject matter experts.

Reach out to us through mail, phone/conference calls to know more. MPI’s guarantee is always 100% customer satisfaction with our focus on the highest standards of quality, our team’s subject matter expertise in advanced technology and our zeal for cost effectiveness.

Advantages of Outsourcing to MPI

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Majestic People Infotech (MPI) is one of the best software development companies in India. We have provided efficient software development and website designing services to clients from different parts of the world. MPI is also an offshore development center for clients from the United States.  Our team included experienced professionals of multiple domains and have high exposure to interacting with private as well as public agencies of different regions. We invite long or short-term IT outsourcing partnerships and the following includes some of the core advantages that we can give to clients who trust our offshore development center in India:

Cost 

This is the first and most obvious advantage. Differences in currencies can translate into massive reductions in costs. MPI also offers multiple options of outsourcing which include but are not limited to project-based outsourcing, contractual outsourcing, and complete outsourcing of IT activities. Hence, website designing and software development tasks among others are done at much lower costs when compared to hiring local expertise as well as maintaining company infrastructure for the same.  Along with this, quality remains of the highest standards as MPI has the required subject matter expertise. 

Productivity & Efficiency 

We are an offshore development company in India that has multiple teams of experts who bring years of experience along with an urge to deliver better than expectations when you approach an outsourcing partner in India like Majestic People Infotech. There will be no further need to recruit full-time professionals in your region or procure the assistance of other IT companies in the region at much higher costs.  The team of MPI assures 100% productivity along with 100% efficiency at the lowest charges, but still maintaining the highest standards of quality.

Round the Clock 

We have teams working in different time zones. Hence, MPI’s members will always be available on working days. In this way, you can be assured that work will go on even after your official hours.   Points of contact will be assigned to remain in touch through phone, email, and/or video conferencing sessions. 

In addition to these, you can focus on your core line of business while members of MPI take care of all your IT activities. This will especially be beneficial for companies from education, finance, automotive, transport, tourism, and even government departments among others. Outsourcing IT activities to companies in India and especially to companies with a reputation such as Majestic People Infotech will ensure that you get maximum work done at lesser costs and much quicker. There will also not be a necessity to spend unnecessarily on office infrastructure and technological systems such as computers along with servers.  Majestic People Infotech can be the offshore development center for website designing, software development, search engine optimization, e-commerce development, and more.  Reach out to us for a quick discussion now.

Importance of Modern Website Designing

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Technologies keep improving year after year but the importance of a website for companies and professionals will always be at the top.  Website designing and web development are not new. There are several websites designing companies in India but not all follow the customer-centric approach as we do. Majestic People Infotech is an experienced web designing company in Coimbatore, India, and is also an offshore development center for international clients.  Our approach to website design concentrates on giving solutions to clients, which is beyond eye-pleasing templates and advanced features. MPI at first identifies the purpose of the proposed website. We determine if the website is to

  • Help end-users buy something they need.
  • Help them find information.
  • Help them contact others
  • Help them to talk to the organization.

But there are always two sides to a website- visitors to the site and the website’s owners or handlers. MPI ensures that all stakeholders receive the maximum potential out of our website designing services. Hence, the brand identity of our clients along with the products/services they offer, and the interests of the core target audience will be reflected in the web templates that we create. For these, we focus on the following design features as well as other aspects:

Home Page 

This is arguably the most important of a website. The Home Page is what people first see when they visit a company’s website. MPI makes it sure that all information of the brand name and products/services/information offered is visible on the home page. The template will be visually appealing and the fonts/colors which are used will reflect the prime objective of a website.  For example, the website of an educational institution will be different from that of a plastic manufacturer. We also will pay special attention to the placement of images, headers/footers, and navigation menus on all pages.

Mobile Responsiveness 

It is and will always remain the most important aspect of web design. The websites we create will be uniformly accessible on mobile devices of different sizes and screen resolutions, along with being uniformly accessible on all other devices. MPI recognizes that people may visit a client’s website from different platforms. We thus use advanced tools along with the right coding to ensure maximum mobile responsiveness in our coding.

Content Management System 

We understand that the websites for businesses or even websites for government departments in India would have regular activities and modifications.  It may not be productive to entrust all activities that include posting of blogs or small changes to content, on web development company in India. MPI thus utilizes user-friendly content management systems to manage the websites we create, and training is provided to clients. A content management system (CMS) is an application that is used to manage web content, allowing multiple contributors to create, edit and publish.  MPI has expertise in all popular CMS including WordPress, Drupal, and Sitefinity. The most apt one will be chosen for your business and we will guide you on its usage.

Call to Action

The objective of having a website is to convert visitors to customers. MPI recognizes this factor and hence implements proper call-to-action buttons in our web designs. These are in the forms of fill-in-forms, shortcuts to emails/phones, social media links, live chat and more. It could also mean on a website that tells the user to take some specified action. We normally integrate a command or action phrase, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a button or hyperlink.

There are many more such aspects that we at Majestic People Infotech include in a modern web design that is custom-built for your business. Give us a call, mail us or directly visit us for a quick discussion.