| Customer Relationship Management |
| Customer Relationship Management (CRM) is a broadly recognized ,widely implemented strategy for managing and nurturing a company’s interactions with customers and sales prospects. It involves using technology to organize automate and synchronize business processes principally sales activities, but also those for marketing, customer service and support. The overall goals are to find ,attract and win new customers nurture and retain those the company already has, entice former customers back in to fold and reduce the costs of marketing and customer service. Customer Relationship Management (CRM) software is an industry term for software solutions that help enterprise businesses manage customer relationships in an organized way.
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| Features |
• Customer Database
• Customer Support
• Lead Generation
• Sales
• Marketing & Report
• Outlook Synchronization
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| Overview |
A typical CRM system includes the following features and components:
Customer Database: Details of all customers such as contact information, personal details, credit histories etc can be stored. This database can be queried and analysed for providing better services.
Customer Support: All communications with the customer can be stored in the system enabling proper action to be taken. Managers can track customer complaints, feedback etc and track the effectives of the responses to them.
Lead Generation: A database of prospective customers can be created and managed within the CRM system. The sales and marketing departments can use this information to carry our targeted campaigns thereby increasing the chances of conversions.
Sales: The CRM system provides for the automation of all sales activities such as client account management, sales forecasting etc.
Marketing: The marketing managers can use the CRM system to streamline all their activities. They can analyse customer behavior and buying patterns to carry out effective campaigns and promotions.
Reports: A CRM system includes an extensive reporting tool that enables the customer data to be queried and analysed to gain a better insight. Reports can be drilled-down to carry out a detailed analysis.
Outlook Synchronization: SynchPst for Outlook - the easy way to synchronize Outlook data between personal folders. Choose either single or multiple folders, with or without subfolders and synchronize them quickly and efficiently.
If the selected folder does not exist in the target pst file the entire folder is copied, otherwise the source and target files are compared and the entries are synchronized based on creation time and/or subject.
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PRODUCTS |
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