Ensuring that Your Web Design Effectively Generates Leads


“A web design may be great but it is of less use to a business unless it is optimized to search engines.”
This is true as the purpose of a website is to attract potential business from online visitors. But when there are thousands (if not more) of business websites that offer the same products or services; why should a web user visit yours? The question of “why” may depend on the unique strategies of each business, but the “how” is simpler and has been in the news for a long time. This is also highlighted in Google’s latest algorithm update which states that the basic qualities required in a website to be features in top rankings include:

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• Good content with apt keywords and with a tone that reflects the latest trends
• Visually appealing site structure with proper placement of menus and tabs
• Better User Experience

Here is each quality described in detail:

Content: This refers to everything on your website. It can include texts, images, graphics, videos, and even accurate meta-descriptions while indexing your site in search engines such as Google. The content of a website can be broadly defined as anything inside the designed structure. It is the voice if your website is a body. The content of a website should interact with website visitors as they could include prospective clients. Interaction here means that the content of your website shouldn’t seem as wordings of an academic text book. Website visitors should see a solution in each line of the content. Besides, the content should be modelled for the target audience. For example, if you run an educational organization, the content should be suitable for students, parents, teachers, and other stakeholders. These characteristics are mandatory for your site’s search engine optimization and also to grab the attention of online consumers.

Site Structure or User Interface: Your website’s content should be properly organized. Visitors should be able to locate required information with ease. Besides, the site should be easily navigable and all content should be represented with short texts in different menus. In fact, the designing of such menus and placing them in right spots of the website also have valid importance. There are 8 types of navigation menus such as drop-down menus, hamburger menus, footer menus, and sidebar menus among others. The most apt one needs to be selected for your website depending on the amount of content it covers. Special consideration should also be given to ensure that your website is responsive to all devices include mobiles and androids.

User Experience: This is the process of creating products that provide meaningful and relevant experiences to users. User Experience is important because it tries to fulfill the user’s needs. It aims to provide positive experiences that keep users loyal to the product or brand. Consider this illustrated example; a user is visiting your website. He is immediately greeted with an explainer video or a brightly colored homepage. He is then greeted by a chatbot inquiring what his purpose in visiting the website is. Then when he visits a particular page, a functionality which language he would like to view the content in. These are just some examples of good user experience on a website. In summary, User Experience is about personalizing the browsing experiences of each visitor.

These features mentioned above are necessary for a website to attract visitors and then effectively convert them to leads. It is not everyone’s cup of tea and requires the services of an experienced website designing company. Majestic People Infotech (MPI) is a prime example of this as we give life to text, media files and functionalities of a website. MPI has always ensured that websites we design feature good content, organized site structures and an appropriate User Experience. Contact us or drop by our office to learn more.

Designing a website for your brand

We at Majestic People Infotech recognize a brand to be a symbol. A brand is meant to package all of the associations, experiences and characteristics into a single name or symbol. A few decades back, a brand name in India used to be represented or rather promoted through newspapers, television and at times radio networks. However, a brand’s presence as well as its relevance in today’s digital economy necessitates the designing of an official website for the brand.

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It isn’t as simple as it sounds. Every professional organization as well as individual operates a website today. So what makes the website of your brand name unique? Moreover, not every website design can complement the unique products and services of a brand. Each business or brand name has its own target audience. For example, designing an online travel portal such as MakeMyTrip.com or Yatra.com would require a web template that is different from a social media network such as Facebook. Here are some of the basic features you need to consider while designing a website for your brand:

• Colour: The choice of a good colour palette is very important in branding. Colour isn’t just about creativity. It stimulates different kinds of emotions for the visitors of your website. For example, red symbolizes passion, energy, power, and excitement. Green symbolizes nature, environment, profit, money, and health. Which colour does your target audience prefer? Other colours carry different associations and effects. However, you need to be careful while selecting a colour theme for your brand’s website design. Varied cultures, religions and even age groups react differently to the same colour.

• Structure: The theme and structure of your brand’s website should also be given attention. The placement of your brand’s logo, the positioning of the menus and the presence of media files play crucial factors. The accepted norm when positioning your site’s logo is to put it in the upper left area of the page. The size of the logo is also important. It shouldn’t be too small or too big.

• Emotion: Emotion is another factor to consider while designing your brand’s website. What feelings and emotions do you want people to experience when they visit your site? What sort of things do you want them to associate with your brand? It isn’t enough if your website is designed only based on the latest trends. The “Human touch” that adds life to your website should be present. Give people what they want. Your website should make them feel that you are one of them.

• Tone: This refers to the language as well as style of content on your website. It should be modelled on the target audience. If your brand is a friendly and down to earth, and your audience are young, tech savvy people, then informal and fun tone of voice may work well for you. On the other hand, if you’re making a website for an investment bank, the tone of voice should reflect that by being much more formal.

Adhere to these points and you can be ensured that your brand’s website stands out from the crowd. A lot is being spoken about the technical aspects of developing a website. Why don’t you leave that to us at Majestic People Infotech? We invite you for discussions on how to develop a unique and cost-effective website for your brand-name.