Designing a website for your brand

We at Majestic People Infotech recognize a brand to be a symbol. A brand is meant to package all of the associations, experiences and characteristics into a single name or symbol. A few decades back, a brand name in India used to be represented or rather promoted through newspapers, television and at times radio networks. However, a brand’s presence as well as its relevance in today’s digital economy necessitates the designing of an official website for the brand.

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It isn’t as simple as it sounds. Every professional organization as well as individual operates a website today. So what makes the website of your brand name unique? Moreover, not every website design can complement the unique products and services of a brand. Each business or brand name has its own target audience. For example, designing an online travel portal such as MakeMyTrip.com or Yatra.com would require a web template that is different from a social media network such as Facebook. Here are some of the basic features you need to consider while designing a website for your brand:

• Colour: The choice of a good colour palette is very important in branding. Colour isn’t just about creativity. It stimulates different kinds of emotions for the visitors of your website. For example, red symbolizes passion, energy, power, and excitement. Green symbolizes nature, environment, profit, money, and health. Which colour does your target audience prefer? Other colours carry different associations and effects. However, you need to be careful while selecting a colour theme for your brand’s website design. Varied cultures, religions and even age groups react differently to the same colour.

• Structure: The theme and structure of your brand’s website should also be given attention. The placement of your brand’s logo, the positioning of the menus and the presence of media files play crucial factors. The accepted norm when positioning your site’s logo is to put it in the upper left area of the page. The size of the logo is also important. It shouldn’t be too small or too big.

• Emotion: Emotion is another factor to consider while designing your brand’s website. What feelings and emotions do you want people to experience when they visit your site? What sort of things do you want them to associate with your brand? It isn’t enough if your website is designed only based on the latest trends. The “Human touch” that adds life to your website should be present. Give people what they want. Your website should make them feel that you are one of them.

• Tone: This refers to the language as well as style of content on your website. It should be modelled on the target audience. If your brand is a friendly and down to earth, and your audience are young, tech savvy people, then informal and fun tone of voice may work well for you. On the other hand, if you’re making a website for an investment bank, the tone of voice should reflect that by being much more formal.

Adhere to these points and you can be ensured that your brand’s website stands out from the crowd. A lot is being spoken about the technical aspects of developing a website. Why don’t you leave that to us at Majestic People Infotech? We invite you for discussions on how to develop a unique and cost-effective website for your brand-name.

The Trends of Modern Web Designs – MPI

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Today, websites are common for every organization; commercial, educational, non-profit or other. There may be several firms belonging to a single industry located in a particular region and each one may have its own customized website. With so much competition, how can a business ensure that its website stands out, attracts prospective customers and converts them into genuine sales? Majestic People Infotech (MPI) is a leading website design and development company in India that will provide result-oriented web designs for businesses.

How do we do that? MPI’s approach to website development is to opt for modern web designs, in contrast to traditional web templates. Figuratively speaking, “the secret behind prized cooking recipes is not in their ingredients, but rather in the way they are presented”. Similarly, MPI’s advantage in website designing and website development is the utilization of modern web designs. Our team constantly monitors the new trends in technology, business and even fashion. New web templates, features and styles emerge almost every fortnight.

From research and successful implementations, our approach to developing modern web designs features the following elements;

1. Unique and large typography: MPI chooses unique typography or customizes popular fonts to uniquely represent a business online. Several businesses have specific fonts or typographies that give their online presences unique identify when compared to competitors. Moreover, MPI chooses typography in web designing projects that give subtle hints about the activities of a business, its approach and its mother industry. We also properly align and arrange the website’s text to make it more readable. A strategy that MPI uses in content alignment is to direct website users to the most important information and enable them to follow the structure of the website.

2. Hero Images and Banners: A hero image is a term used to describe an oversized banner image at the top of a website. MPI uses large sized hero images to give website visitors a first glimpse of a company’s offering with full width placement on the top of a homepage. MPI uses high resolution graphics and conversion goals such as signup forms to instantly implement call-to-action moves. A hero image or banner can give a personal touch that immediately builds credibility for a brand name.

3. Background Videos: Modern web designs use content to a minimum, relying more on videos, images and call-to-action functionalities. We give business the option of adding videos in the background of a webpage, preferably the Home Page of the website. MPI uses these videos to narrate content and significantly reduce amounts of typed content elsewhere in the website. The advantage of background videos is that they grab the attention of visitors from the very first moment. Importantly, these videos allow visitors to understand the key points of a company.

4. Product/Service Images: MPI integrates product images of large sizes in its website designs. We also ensure that the images are responsive to ensure an optimized experience for viewers coming from different devices. The advantage of using images that denote a business’ product or service is that allow visitors to visualize these particular products or services. Besides, labeling such images with search-engine friendly metadata and captions assist in search engine optimization of the website.

5. Mobile Responsiveness: Modern website users access the internet from various platforms including PCs, mobile phones, tablets, and most recently smart watches. The MPI team recognizes this and mandatorily develops web designs that are responsive to all devices. Our modern web designing approach ensures that all images are equally accessible from any device. In addition, we utilize the most advanced web designing tools to facilitate automated tuning of website content to the device from which it is being accessed.

Majestic People Infotech (MPI) has earned a good reputation among clients for its focus on modern web designs and fusing creativity with the best of web technology. We do not just develop a digital presence of a business; we add life to it which will attract prospective customers. Businesses, educational organizations, financial institutions, and even government departments are invited for discussions on how MPI can develop modern websites as per your requirements or revamp your existing ones to match the latest trends.

The representatives of Majestic People Infotech can be reached via email at
info@themajesticpeople.com or by dialing our registered number at +91- 422-4385890. Interested clients are also welcome to visit us directly at our office in Coimbatore,India.