Ensuring that Your Web Design Effectively Generates Leads


“A web design may be great but it is of less use to a business unless it is optimized to search engines.”
This is true as the purpose of a website is to attract potential business from online visitors. But when there are thousands (if not more) of business websites that offer the same products or services; why should a web user visit yours? The question of “why” may depend on the unique strategies of each business, but the “how” is simpler and has been in the news for a long time. This is also highlighted in Google’s latest algorithm update which states that the basic qualities required in a website to be features in top rankings include:

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• Good content with apt keywords and with a tone that reflects the latest trends
• Visually appealing site structure with proper placement of menus and tabs
• Better User Experience

Here is each quality described in detail:

Content: This refers to everything on your website. It can include texts, images, graphics, videos, and even accurate meta-descriptions while indexing your site in search engines such as Google. The content of a website can be broadly defined as anything inside the designed structure. It is the voice if your website is a body. The content of a website should interact with website visitors as they could include prospective clients. Interaction here means that the content of your website shouldn’t seem as wordings of an academic text book. Website visitors should see a solution in each line of the content. Besides, the content should be modelled for the target audience. For example, if you run an educational organization, the content should be suitable for students, parents, teachers, and other stakeholders. These characteristics are mandatory for your site’s search engine optimization and also to grab the attention of online consumers.

Site Structure or User Interface: Your website’s content should be properly organized. Visitors should be able to locate required information with ease. Besides, the site should be easily navigable and all content should be represented with short texts in different menus. In fact, the designing of such menus and placing them in right spots of the website also have valid importance. There are 8 types of navigation menus such as drop-down menus, hamburger menus, footer menus, and sidebar menus among others. The most apt one needs to be selected for your website depending on the amount of content it covers. Special consideration should also be given to ensure that your website is responsive to all devices include mobiles and androids.

User Experience: This is the process of creating products that provide meaningful and relevant experiences to users. User Experience is important because it tries to fulfill the user’s needs. It aims to provide positive experiences that keep users loyal to the product or brand. Consider this illustrated example; a user is visiting your website. He is immediately greeted with an explainer video or a brightly colored homepage. He is then greeted by a chatbot inquiring what his purpose in visiting the website is. Then when he visits a particular page, a functionality which language he would like to view the content in. These are just some examples of good user experience on a website. In summary, User Experience is about personalizing the browsing experiences of each visitor.

These features mentioned above are necessary for a website to attract visitors and then effectively convert them to leads. It is not everyone’s cup of tea and requires the services of an experienced website designing company. Majestic People Infotech (MPI) is a prime example of this as we give life to text, media files and functionalities of a website. MPI has always ensured that websites we design feature good content, organized site structures and an appropriate User Experience. Contact us or drop by our office to learn more.

SEO or Social Media Marketing – Which One should Your Business Choose?


Digital campaigns and promotions are a necessity of every business today. There are several options available, some of which have not even been utilized accurately by a large section of businesses. This is indeed the case of small to medium sized companies and start-ups that are just beginning to learn the tricks to achieve commercial success. Search engine optimization and social media marketing are two important aspects of digital campaigns. Each one has its own advantages. However, the volume and speed of their implementation may depend on factors that include the type of your business, the objectives, the target audience, and the budgetary limits. So which should your business choose?

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Benefits of SEO:

Lesser Costs: This is one of the primarily crucial points to understand when opting for SEO campaigns. They do not involve payments for thousands of advertisements or repetitive costs to maintain a high flow of traffic to your website. With just a single upfront cost, the SEO Company in India that you select will implement strategies to achieve a higher ranking for your website on search engine results. In contrast to paid advertisements, your traffic will not decrease once the ad stops. Besides, there are no fixed costs for every SEO campaign. These can be modulated according to your specific business objectives, size of audience.

Google Impact: The first thing internet users do when they have a requirement is to search on Google. This major search engine has high credibility in India as well as other parts of Asia. Most business SEO strategies (if not all) are cantered around being ranked among the top in the first page of search engine results. Hence, if your business is listed in these top results, its reputation will simultaneously increase by a large margin. A common concept is that if a company or business is listed on the top of Google’s search engine results, then it should be a reputed and trusted one. This is regardless of your size or years in the business.

High Competition: Several other businesses, organizations as well as independent professionals are investing on SEO processes in India. Every major company or business is listed in Google search engine results. Is your business visible among them? If not, customers will virtually regard your company as non-existent. The competition is high today and this will continue for the rest of the year and beyond. It is highly recommended that you contact a provider of SEO services immediately.

Benefits of Social Media Marketing:

Popularity: Social Media platforms such as Facebook and Twitter are virtually used by everyone in the urban population. Social Media Marketing enables your business to be visible 24/7 whether or not customers have the necessity. A thin life of difference here is that you may not always provide products/solutions/services for particular demands. Instead, you indirectly generate that demand. Social Media Marketing also enables you to reach out to a target audience based on a special locality, age-group, interest, and gender. With this unique targeting feature, your advertisements can also be targeted at a specific audience for a particular time period such as festivals.

Adaptation to Customer Mood: The moods or interests of the common public as well as prospective customers are immediately known on social media platforms. People of different interests, communities, origins, and even levels of income pour their hearts out on such platforms especially that of Facebook. You can study the mood of the buyer and his or preferences for products/services. Analysis can also be done on the current trends and the types of advertisements that have the most potential of grabbing customers’ attention. Marketing and advertising strategies can be fine-tuned based on these insights.

Word of Mouth: This is massive on social media platforms and has several additional benefits attached to it. A separate page can be created for your company or brand-name on Facebook and a community can be built around it. It needs to be kept in mind that posts and opinions shared on social media platforms will go viral. Positive reviews from existing clients and news about your latest products/services as well as your responsiveness to customers will be spread to millions within seconds!

Majestic People Infotech has subject matter expertise in providing services of both search engine optimization and social media strategy. We have provided such solution to varied industries including retail, manufacturing, education, and tourism among others. Contact us to discuss the unique SEO and social media marketing strategies that we can implement for your business.

Go Digital With Majestic People Infotech

The Internet rules the current business economy. Period. There is no doubt about that. In fact, almost every single registered business across the world has its own website. But is this enough? A website is simply a stylish presence for your business on the World Wide Web. But there is a lot of competition and you need to draw customers to your place for registering higher sales. This is the core factor why you need to go for a digital marketing company like the Majestic People Infotech (MPI).
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