Advantages of Outsourcing Healthcare IT services to India

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The Healthcare Industry is thriving everywhere. It is perhaps the only industry which has never been affected by recessions and/or political events. Medical service providers, medical equipment manufactures and medical insurance providers are some of the companies thriving in this sector. Hospitals, manufacturers of medicines and pharmacy chains are a few examples. But do these companies have the time or resources to look after their IT operations? Such operations can refer to creating web presences, managing databases, developing software applications, defining brand identities on social media, and more. For a healthcare institution to meet these objectives, it is recommended to outsource these activities to an IT company in India. The advantages are:

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Lower Operating Costs: For healthcare providers in the United States, Europe and Australia, outsourcing healthcare IT processes to India will be save a lot of money considering the comparatively lower wages in India. Yet the presence of top-notch IT service providers in India ensures the maintenance of maximum quality at these lesser rates. Healthcare firms can reduce operational costs such as Infrastructure, technology, management, HR, power, rentals, and utilities by a large extent.

Faster Completion of Work with High Quality: By outsourcing IT services to India, the healthcare firm can concentrate on its core activities. This will save a lot of time, will ensure that IT services are competed as per schedule and yet retain maximum quality. The adherence to highest standards of quality is one of the biggest advantages in outsourcing IT related healthcare services. Indian companies that specialize in outsourcing have separate teams exclusively for that purpose. These teams will include experienced developers/designers, researchers, quality analysts, and project managers who will ensure that the work is completed as per approved schedules and there are completely no errors.

Delivery of Services Whenever Required: Peak hours and/or national holidays of workers in a healthcare institution will surely impact the time that could be assigned for IT operations. Yet an IT process outsourcing company in India can complete any amount of work in any time zone. Such companies have unique teams to work in different shifts that fulfil the IT process outsourcing requirements of clients from anywhere across the globe are fulfilled.

Sudden Requirements: There may be one-time or specific project based requirements for IT services. Examples include designing or redesigning the official website, promoting a particular event on social media and/or developing a software application for a particular purpose. It will not be possible to hire a full-time team just for these purposes. The wiser option will be to outsource these activities to professional IT firm in India.

Access to Advanced Technology: Technology is advancing everywhere and it has also advanced in the healthcare industry. But the domain of healthcare and/or medical organizations is completely different from Information technology. Such organizations may not be aware or have resources that recognize advances in web designing, software development and social media campaigning among others. This again underlines the need for outsourcing IT processes to experienced Indian companies. They will have access as well as expertise in all advancements of software, Data Engineering and Artificial Intelligence.

We hope this post has clearly outlined why healthcare firms such as you need to outsource IT related activities. Majestic People Infotech (MPI) is an experienced website design and software development company located in India. We have several years of experience in providing services to clients from across the globe. MPI also specializes in digital marketing, search engine optimization, database management, data engineering, machine learning, and artificial intelligence. Reach out to us to discuss your unique outsourcing requirements.

Why is Outsourcing Needed for Your Business?

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Outsourcing here refers to technological expertise that could cover designing websites, developing software applications, providing search engine optimization as well as digital marketing services, and more. Your business may be operating in a different sector and would not have the time or the funding to invest in full-time technical resources. And, the need to outsource software development may only be for a particular project. It may not make any sense to recruit a full-time team of technological experts just for that project.

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Hence, the alternative option is to procure the business process outsourcing services of a company like Majestic People Infotech. With outsourcing, you can get the benefits of:

Lesser Costs: This is the foremost advantage in outsourcing your technical business processes. You will not need to permanently hire qualified employees just for the same of a temporary requirement. The cost of recruiting employees (full time or part time) could also be much higher in your region when compared to a marketplace for IT outsourcing such as India. When you outsource software development or website designing projects to India, you will only have to pay a mutually agreed amount per hour or per day in which work is done for your project and not hefty salaries per month.

Experienced Professionals: It is very difficult to find experienced professionals these days to work for a single project. Moreover, the process of seeking skilled resources and verifying their qualifications can be lengthy. This delay in finding resources will not be suitable for immediate projects or immediate technological requirements. But this can be solved by outsourcing your project to experienced professionals who know what they are doing.

Focus on Core Business: As mentioned, technology may not be your main line of business. However, a sudden requirement to design a website or develop a custom software application for your business could demand a lot of your time which otherwise could have been used to increase the productivity of your core business. Business Process Outsourcing is the perfect remedy for this as all the technological work can be outsourced to another company, while you focus on your core objectives. A manager will be present to supervise progress of the project and give you regular updates. This will be a winner for you on all counts.

Majestic People Infotech (MPI) is an experienced software development and web designing company in India. We specialize in meeting all the technological outsourcing requirements of businesses located in the United States, Europe, Middle East, Malaysia, Singapore, China, South Africa, Australia, and more. Maximum client satisfaction has been achieved in all our outsourcing projects because of the client-focused approach our experienced team undertakes in every project. The advantages of outsourcing software development, web designing, search engine optimization and digital marketing process to MPI are:

Experience: We have a qualified team of developers, designers, analysts, and consultants who have delivered optimal solutions to clients from all across the world.

Technical Expertise: Our team remains updated with the latest advancements in technology including the latest wireframes as well as the latest versions of popular content management systems such as Drupal, WordPress and Sitefnity.

Client-Focus: We maintain continuous engagement with clients throughout the project with our client-focused approach. Strategies are customized to meet the unique requirements of every client and relevant solutions are delivered for the same.

Flexibility: We offer the flexibility of working on your preferred time zone. Also, our outsourcing services are offered on project-basis as well as on the basis of months, weeks, days, and hours.

Why should Companies Outsource to India?

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It is common to see several business organizations outsource their IT processes for varied reasons. Procedures such as software development, web designing, search engine optimization, digital marketing, and other functions are outsourced in-order to reduce expenses. The absence of skilled resources and lack of technical knowledge among local-staff may also be reasons for this outsourcing. This post describes the benefits such companies will get when outsourcing their work to experienced companies in India. It explains the advantages Indian software development companies and Indian web designing companies provide for immediate requirements in a project.

Why should Companies

Lower operational and labor costs: The primary reasons of why companies should outsource IT projects to India are lower operational and labor costs. This feature doesn’t require a detailed explanation as it is obviously visible. Difference in currency values, standards of living and minimum wages are drastic when comparing India with regions such as the Europe, the Middle East, Australia, and others. Hence, businesses as well as enterprises in such regions have to invest much lesser on working environments and employees while outsourcing projects to India.

Focus on Core Activities: This advantage is often overlooked. Businesses can outsource their IT requirements while they focus on their core activities. For example, a construction company in the Middle East or an educational institution may have an immediate web designing or software development requirement. By outsourcing the process, the business need not hire full-time employees. Besides, the project can be completely handled by a business process outsourcing centre in India while the business concentrates on its core activities.

Gain access to resources: A company may not have its own IT staffing resources. Moreover, it is almost impossible for a non-IT company to have experienced personnel to have the most advanced technological qualifications. However this can be resolved by outsourcing the process to India as the region has an immense pool of skilled and qualified subject matter experts. Outsourcing will help these businesses get maximum returns on investment.

Speedy Completion: Outsourcing IT process is the most productive option for completion of immediate projects and/or meeting sudden requirements. There are several business-process outsourcing companies in India that feature qualified teams solely for this purpose. Once project is assigned to a team, it will not work on any other. Hence, clients outsourcing their projects to India can be assured of swift completion at lesser costs while maintaining maximum quality.

Flexible Options: Web and software development centres in India provide flexible options in timing, pricing and allocation of resources. Packages are offered on an annual basis/specific time period, per project and per resource among others. Hence a business interested in outsourcing can select the most appropriate one. In addition, the personnel in India can serve as a constant offshore team to meet technological objectives whenever required. These activities are done in the time zone preferred by clients. India is today very well developed and also provides with the latest tech in the telecom, ISP and cellular technology. This makes India more preferred for outsourcing software businesses.

In conclusion, there are highly equipped and experienced software solutions companies in India that provide high quality product and services at very reasonable prices. Majestic People Infotech (MPI) is one such well experienced Information Technology firm in Coimbatore. Drop us a mail or give us a call to discuss the possibilities of us being your technological outsourcing partner.

Boosting Online Reputation and ROI in 2020

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The economy of India and neighbouring regions has been digitized a lot in the past couple of years. Everything or rather every business exists on the web. This can in the form of websites or web applications and other software. However the competition is immense. As mentioned, every business, organization or professional has a presence on the web. Hence customers have many choices. Why should a customer choose the products or services of a business over others? The key performance indicator for this is online reputation. Every modern customer or client is connected to the internet and it is the biggest marketplace.

Boosting Online Reputation

This blog discusses methods to boost your company’s online reputation as well as the returns on investment for the upcoming year.

The Design and User Experience: A website or web application is your digital visiting card/brochure. It is the first view that prospective customers will have of your products or services. Hence it needs to be visually appealing, possess a good navigational structure as well provide good User experience. These terms sound familiar and repetitive? Well, you still have to check them as trends and customer preferences change often, but your website doesn’t. Hence, your website may need redesigning and/or your online application may require enhancements for continuing to impress customers.

Social Media Strategies: Your business or enterprise should have valid profiles on all social media platforms such as Facebook and LinkedIn in addition to video streaming sites such as YouTube. Every internet user and many prospective customers spend their browsing time mostly on social media websites. Hence, you need to have an official page for your business that shares regular posts and continues to engage with all profile visitors. Professional relationships can be forged with strangers who have chances of become genuine leads and of consequently getting converted into sales.

Blogs/Newsletters: These are two of the easiest as well as most popular methods of bringing more traffic to your website as well as maintaining the interest of existing website visitors. Blogs or periodic newsletters are similar to digital salesmen who converse with existing and prospective customers. The only difference is that these conversations will be in the form of texts in contrast to voices. And, these can be the unique selling points of your website and/or digital presence. That is, they can convince website visitors to engage with your business and not move to the websites of competitors. Moreover, these blogs and newsletters can revolve around current trends or requirements though the core subject will be of the products/services you provide. This is indirectly the most cost-effective method of advertising.

Search Engine Optimization: A lot has been spoken and written about this concept. Want a simple one-line definition? Search Engine Optimization is using good descriptions of your website/application/products or services on search engines to convince internet users to pay visits. You may have eye-appealing website great content and attractive products/services. But how will the audience know about it? For a response, consider the first thing any consumer of today does when he or she requires finding a product or service matching their requirements in a locality. The consumer searches the internet! And, this consumer will most possibly choose any of the websites that come on the first page of the search results. Search Engine Optimization helps your website get there.

Online Reviews: This is the general mindset of Indian consumers. He or she purchases the latest washing machine or goes for the services of a software application development company in India based on what other people have to say. That is the reviews! Hence, your business should facilitate people to leave reviews on your website, social media platforms as well as through streaming videos. Let others give good reasons why your business should be given an opportunity. However, such reviews should be filtered and only productive ones should be shared with the public.

Customer Support: Customers or perhaps every person enjoys interacting with a person who listens rather than only speak. Similarly, you need to deliver prompt responses to queries from your existing customers or prospective ones who interact with features on your website. This can in the form of live-chat applications or proper call-to-action functionalities on a website. Website visitors should feel that they are interacting with a live person and not a machine. Comments or reviews left by web-visitors should be given prompt responses that are not delayed by more than a day.

These points sound valid, don’t they? Majestic People Infotech is a website designing and software development company in Coimbatore, India that can give you more customized solutions that are unique to your business. Mail us, call us or visit our office; the mode of communication is your choice.

How Offshore Software Development can be more Successful

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Developing customized software applications have became the latest trend in the current economy. The increased dominance of the internet on the economy as well as the massive usage of mobile phones may be responsible for this. Good examples are mobile applications for every business, organization or shop around the corner. It may have been noticed that consumers can do banking, book cabs or even purchase products right from their mobile phones or desktop computers. Unique software applications for a business on multiple platforms make this possible. But it is not as easy its sounds to develop such applications.

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Software development is a complex process which at first requires personnel with great knowledge of the latest technologies as well as enough experience is doing it. Next, there need to be enough resources available including modern systems, ample working space and a well-organized schedule. These aspects may not be the trump-card of every business. For example, a furniture manufacturer, an insurance company and/or an educational institution may not have its own team of software developers.

These businesses may contact software development companies in their region. However, this path often backfires as the investments may be more than what is required. Moreover, options for finding the best software developers will be limited if the search is confined to a particular area. A better method would be to go for software development outsourcing. It is basically an arrangement made by a business to hire a third party software contractor to do the software related work that could have been done in-house.

The advantages of offshore outsourcing are:

Access to More Resources: In simpler words, your business may not have enough resources or team members with apt knowledge of what do. With software outsourcing, your business gets access to more skilled resources from other parts of the world. Differences in currency-levels can also translate to lesser investments for you. Everything from development to deployment is taken care of by the outsourcing team without any need for additional training or guidance.

Increased Focus on Core Business: By outsourcing your software development processes, your business will have more time and resources to concentrate on its core processes. Outsourcing software development improves concentration on strengthening other core processes. Moreover, your existing staff members will not have to spend time in performing tasks outside their skill levels, and line of work.

Cost Savings: Companies can save a lot in operating costs when the software development process is outsourced. This is because there is no need to pay full-time wages for software developers. That is, you need not hire permanent team members who will take care of occasional software development requirements. This work can be outsourced to a software development company in India. The cost will be drastically lesser and completed within the scheduled time.

Focused Strategy: You may have different business operations and software development may be just an additional investment. Hence, proper attention may not be given to this process and it may be prone to several errors. But outsourcing the process to a specialized software development company will ensure an organized process by a team which knows what it is doing. The entire attention will be given to your project and specific time will be given to each phase. All this guarantees a secure as well as high-quality result.

Majestic People Infotech is an experienced software development company in Coimbatore, India. We invite discussions about our team can deliver cost-effective solutions to your software development requirements. Drop us a message and we will get back to you.

Mobile App Trends in India – 2019

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Mobiles and mobile applications are conquering every household in India. Lesser costs, easy access to networks and heavy competition has ensured that mobile phones or more specifically smart-phones are no longer limited to the wealthy and elite population. Working professionals, businessmen, bureaucrats, ordinary consumers, and even school kids; everyone uses them! These applications have become a vital part of current lives; be it for professional or personal uses.

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Yet it is interesting to note that each popular mobile application serves a purpose. On the commercial front, a mobile application can be used to chat with clients, to highlight products/services, act as gateways to main web apps or websites, to organize events, to book products/services, and more. Hence the bottom-line is that mobile applications are developed in India to serve particular objectives. They no longer are just for advertising or promotional purposes.

This post speaks about the latest mobile application trends in India for 2019:

Social Networking/Instant Messaging: Everyone knows about Facebook! Now what if such a similar social networking mobile application was uniquely developed for each office/organization? This trend has already started in certain big-names across India and more are following suit. The foremost advantage will be a better engagement between all employees of an organization, irrespective of their seniority levels. Along the same lines, a query or concern can immediately as well as directly be conveyed to senior management officials, without having to go through any red-tape.

E-Commerce: The name says it all! This market surely maybe dominated by giants such as Amazon and Flipkart. But that doesn’t mean there is no space for any other. Strengthened by the Indian government’s push to go “all-digital” in recent times, more and more entrepreneurs are beginning to understand the advantage of offering products/services online. By adopting this trend, a small-to-medium sized retailer of textiles or even a provider of stock-market brokerage services based in Mumbai can easily get clients from every part of India. Consumers just need to use an application on their mobiles for direct contact with the vendor. It is that simple.

Medicare: Healthcare organizations and medical professionals can also benefit from the advancements in mobile applications. This is also one of the latest trends in India, through which patients can contact doctors and receive diagnoses right through a mobile application. It may not sound possible; but technology makes it convenient. For example, the current photograph of a patient may shared with the doctor through the application accompanied with description of his or her ailment. The doctor can then prescribe certain medicines or refer the patient to a specialized medical center nearest to his/her location. In another instance, patients can upload an image of the medical chit doctors had issued them for purchasing relevant medicine. A mobile application ca n be developed in which all pharmacies in the locality get signed-on to it. The nearest pharmacy can then deliver these medicines to appropriate patients. However, mobile applications may not be the entire solution for now and there is a lot of scope left for improvement.

IoT: Imagine how you would feel if you could control all electronic devices such as air-conditioners, printers and even computers in your office right from a mobile application? This is possible with the concept of Internet of Things or iOT in which all electrical devices are interconnected with the common point being a mobile device. The application in the mobile then stores data from all these devices and then operates on a machine-to-machine strategy. In simpler terms, the IoT application in your device can instruct other devices how to act or when. Primary benefits of having an official IoT app in an office are being able to keep information secure and also monitoring activities around the environment.
These are some of the popular trends. There are more such as GPs systems on the phone and finance related applications. The assistance of Majestic People Infotech, an experienced mobile app development company in India can help know more. Let us know when we can discussions on the same.

Why modern websites need to be mobile responsive?

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Mobile Responsiveness is a concept that has dominated discussions on web designing for the past couple of years. Yet there still are several enterprise websites which lack responsiveness and/or are not customized the ever-changing trends of mobiles and other hand-held devices. A probable reason for this could be a poor comprehension of what is mobile responsiveness and its advantages or rather its necessity.

Why modern website

A responsive website will be able to adapt to any screen size or screen resolution in a uniform manner.

That is, users can browse a website from their mobile device, smart-phone and tablet and be presented with the same experience that they would while browsing the website from a desktop computer. An experienced website designing company in India will know where and how to make the difference. Want it to be simpler? Here are the primary benefits of a mobile responsive web design:

High Mobile Traffic: The increased use of smart-phones and the recent adoption of 4G networks have led to the rise in mobile traffic across India by huge margins. Leading media houses in India had reported last year that mobile phones contribute 79% of all web traffic in India. These new items and trends emphasize the necessity of websites to be mobile responsive.

Lesser Costs: It is pretty simple. A single responsive website requires a one-time investment instead of repeating the process twice for a desktop website and a stand-alone web application. Besides, different strategies, excessive resources and more maintenance will required if two different versions of the same website are developed. Responsive design’s “one size fits all” approach makes it easier for developers, business owners and consumers.

Faster Web-Pages: The amount of time each web-visitor spends on a website is crucial to define the success of a website. A visitor should be convinced to comprehensively look through the website and hopefully get converted into a lead. If a web visitor leaves the site as soon as he or she visits the link; it doesn’t make sense right? Especially, mobile users are always in a hurry. A website needs to be optimized for smart phones and tablets to generate faster web [ages and better browsing experiences.

Higher Conversion Rates: Combine the previous three points; that is high mobile traffic, lesser costs and faster web pages. What do you get then? More satisfied web visitors and higher conversion rates. How? The percentage of clients opting for a product or services offered by a company is much higher when they are browsing from their mobile devices. They make quicker decisions when compared with users of desktop-based websites who take a long time comparing your website with that of competitors. This once again highlights the necessity of a mobile responsive website.

Now, does your website have appropriate mobile responsiveness? Or, do you want to develop a new enterprise website that is responsive to mobile devices? Majestic People Infotech is an experienced web designing and mobile application development company that had delivered tons of responsive websites to several clients across India as well as the rest of the world. Reach out to us or pass us your contact details and we will get to you with an appropriate solution for your business.

Software Solutions to Manage Your Property Assets

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There are several real estate as well as property investors across the country and the trends seem to brightening up again after a dull season last year. Yet managing properties may be cumbersome as one owner may have multiple properties. Recording details of tenants in each one of them, remembering occupied property and vacant ones, collecting rent, conducting maintenance, and a lot more activities are part of property management. These have been traditionally been done on paper, email and spreadsheets. Now, owners and investors can use property management software to supervise their properties and day-to-day tasks.

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What is Property Management Software?

A Property Management Software or Property Management Solution is a software application that is used to supervise the day-to-day activities of commercial as well as rental residential-properties. This application can also be used by agencies or organizations that have been established to manage properties. In simpler words, property management software is a program designed to help people manage residential and commercial properties that they own or behalf of owners.

Problems with Current Methods

  • Market Prices:These keep changing according to economic trends and government policies. As prices are matched with inflation and devaluation of the currency, the resulting income for property owners becomes much lesser. It is not always possible to modify rents collected according to market prices. An automated solution is required to match rents collected with the current market prices.
  • Poor Reporting/Communication:There are very poor lines of communication between property owners, managers and tenants. The currently used methods of communication are through direct contact, phone calls and emails. However, these methods do not guarantee a prompt and/or complete response. A single medium is required through which owners and tenants can always be engaged with each other.
  • Expensive:Currently, property management involves a lengthy process which needs several members. For example, property owners and property managers may hire unique teams to maintain contact with tenants of each property. The purpose would be to address their concerns, collect rent and share latest guidelines.  Another team would be required to manage finances. In addition, teams or employees would be required to conduct inspections and also advertise the availability of property for rent or purchase.  These repeated expenditures can dent profits by a huge margin. It could be highly productive if there is a single solution to manage all aspects of property.
  • No Monitoring:With several property assets in multiple locations, how can a property owner or property manager monitor their status 24/7? It would be impractical or perhaps impossible for an owner or his staff members to continuously monitor activities in all locations. Besides, the lack of monitoring leads to other problems mentioned earlier in this blog. Is there an alternative to these traditional methods of management? Can a single solution handle all aspects of property management?

Here is the solution!

Development of property management software with a single-time investment is the cure. With trust accounting, maintenance, inspection, communication, and reporting features, it brings together all the key functions of property management into the one program. Not only does this save time and money by reducing add-ons, but it also streamlines your day-to-day property management tasks. With such a software solution, property managers in India can get more things done and focus on what really matters; such as nurturing leads, increasing number of tenants and providing better service to your clients.

Additionally, property management software helps maintaining a clear digital paper trail for compliance purposes. Majestic People Infotech is a Coimbatore-based experienced software development company in India. We develop customized property management solutions for different industries including commercial, residential, hospitality, educational, and health.  We invite you for a quick discussion on what is our advantage if developing property management software.

Ensuring that Your Web Design Effectively Generates Leads

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“A web design may be great but it is of less use to a business unless it is optimized to search engines.”
This is true as the purpose of a website is to attract potential business from online visitors. But when there are thousands (if not more) of business websites that offer the same products or services; why should a web user visit yours? The question of “why” may depend on the unique strategies of each business, but the “how” is simpler and has been in the news for a long time. This is also highlighted in Google’s latest algorithm update which states that the basic qualities required in a website to be features in top rankings include:

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• Good content with apt keywords and with a tone that reflects the latest trends
• Visually appealing site structure with proper placement of menus and tabs
• Better User Experience

Here is each quality described in detail:

Content: This refers to everything on your website. It can include texts, images, graphics, videos, and even accurate meta-descriptions while indexing your site in search engines such as Google. The content of a website can be broadly defined as anything inside the designed structure. It is the voice if your website is a body. The content of a website should interact with website visitors as they could include prospective clients. Interaction here means that the content of your website shouldn’t seem as wordings of an academic text book. Website visitors should see a solution in each line of the content. Besides, the content should be modelled for the target audience. For example, if you run an educational organization, the content should be suitable for students, parents, teachers, and other stakeholders. These characteristics are mandatory for your site’s search engine optimization and also to grab the attention of online consumers.

Site Structure or User Interface: Your website’s content should be properly organized. Visitors should be able to locate required information with ease. Besides, the site should be easily navigable and all content should be represented with short texts in different menus. In fact, the designing of such menus and placing them in right spots of the website also have valid importance. There are 8 types of navigation menus such as drop-down menus, hamburger menus, footer menus, and sidebar menus among others. The most apt one needs to be selected for your website depending on the amount of content it covers. Special consideration should also be given to ensure that your website is responsive to all devices include mobiles and androids.

User Experience: This is the process of creating products that provide meaningful and relevant experiences to users. User Experience is important because it tries to fulfill the user’s needs. It aims to provide positive experiences that keep users loyal to the product or brand. Consider this illustrated example; a user is visiting your website. He is immediately greeted with an explainer video or a brightly colored homepage. He is then greeted by a chatbot inquiring what his purpose in visiting the website is. Then when he visits a particular page, a functionality which language he would like to view the content in. These are just some examples of good user experience on a website. In summary, User Experience is about personalizing the browsing experiences of each visitor.

These features mentioned above are necessary for a website to attract visitors and then effectively convert them to leads. It is not everyone’s cup of tea and requires the services of an experienced website designing company. Majestic People Infotech (MPI) is a prime example of this as we give life to text, media files and functionalities of a website. MPI has always ensured that websites we design feature good content, organized site structures and an appropriate User Experience. Contact us or drop by our office to learn more.

SEO or Social Media Marketing – Which One should Your Business Choose?

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Digital campaigns and promotions are a necessity of every business today. There are several options available, some of which have not even been utilized accurately by a large section of businesses. This is indeed the case of small to medium sized companies and start-ups that are just beginning to learn the tricks to achieve commercial success. Search engine optimization and social media marketing are two important aspects of digital campaigns. Each one has its own advantages. However, the volume and speed of their implementation may depend on factors that include the type of your business, the objectives, the target audience, and the budgetary limits. So which should your business choose?

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Benefits of SEO:

• Lesser Costs: This is one of the primarily crucial points to understand when opting for SEO campaigns. They do not involve payments for thousands of advertisements or repetitive costs to maintain a high flow of traffic to your website. With just a single upfront cost, the SEO Company in India that you select will implement strategies to achieve a higher ranking for your website on search engine results. In contrast to paid advertisements, your traffic will not decrease once the ad stops. Besides, there are no fixed costs for every SEO campaign. These can be modulated according to your specific business objectives, size of audience.

• Google Impact: The first thing internet users do when they have a requirement is to search on Google. This major search engine has high credibility in India as well as other parts of Asia. Most business SEO strategies (if not all) are cantered around being ranked among the top in the first page of search engine results. Hence, if your business is listed in these top results, its reputation will simultaneously increase by a large margin. A common concept is that if a company or business is listed on the top of Google’s search engine results, then it should be a reputed and trusted one. This is regardless of your size or years in the business.

• High Competition: Several other businesses, organizations as well as independent professionals are investing on SEO processes in India. Every major company or business is listed in Google search engine results. Is your business visible among them? If not, customers will virtually regard your company as non-existent. The competition is high today and this will continue for the rest of the year and beyond. It is highly recommended that you contact a provider of SEO services immediately.

Benefits of Social Media Marketing:

• Popularity: Social Media platforms such as Facebook and Twitter are virtually used by everyone in the urban population. Social Media Marketing enables your business to be visible 24/7 whether or not customers have the necessity. A thin life of difference here is that you may not always provide products/solutions/services for particular demands. Instead, you indirectly generate that demand. Social Media Marketing also enables you to reach out to a target audience based on a special locality, age-group, interest, and gender. With this unique targeting feature, your advertisements can also be targeted at a specific audience for a particular time period such as festivals.

• Adaptation to Customer Mood: The moods or interests of the common public as well as prospective customers are immediately known on social media platforms. People of different interests, communities, origins, and even levels of income pour their hearts out on such platforms especially that of Facebook. You can study the mood of the buyer and his or preferences for products/services. Analysis can also be done on the current trends and the types of advertisements that have the most potential of grabbing customers’ attention. Marketing and advertising strategies can be fine-tuned based on these insights.

• Word of Mouth: This is massive on social media platforms and has several additional benefits attached to it. A separate page can be created for your company or brand-name on Facebook and a community can be built around it. It needs to be kept in mind that posts and opinions shared on social media platforms will go viral. Positive reviews from existing clients and news about your latest products/services as well as your responsiveness to customers will be spread to millions within seconds!

Majestic People Infotech has subject matter expertise in providing services of both search engine optimization and social media strategy. We have provided such solution to varied industries including retail, manufacturing, education, and tourism among others. Contact us to discuss the unique SEO and social media marketing strategies that we can implement for your business.